10 Best LinkedIn Automation Tools For Lead Generation In 2024

It’s no secret that LinkedIn is the most effective source for lead generation. In fact, 82% of B2B marketers reported achieving their best results on this platform. Impressive!

What’s the magic formula?

LinkedIn offers vast networking opportunities, allowing you to build meaningful connections with businesses and stakeholders worldwide. It also gives you space to promote your product and generate quality leads.

However, prospecting on LinkedIn isn’t a five-minute job. It requires time and patience. Luckily, there are quite a number of automation tools tailored to ease your pain and help you get the most out of this lead generation machine.

What is LinkedIn automation?

LinkedIn automation refers to using tools or software designed specifically for this platform to streamline manual tasks such as discovering contacts, sending connection requests, following up with prospects, etc. These solutions save time and facilitate prospecting, lead generation, and outreach efforts.

Benefits of using LinkedIn automation tools

Let’s be honest: instead of washing dozens of dishes with your hands, you’d rather turn on the dishwasher and let it do the job for you. The same goes for LinkedIn automation tools:

They spare your resources

LinkedIn automation solutions save valuable time, allowing you to focus on essential tasks such as building marketing strategies or analyzing data to identify areas for improvement. That’s probably their main benefit, but it’s not the only one.

They provide personalization options

LinkedIn automation tools can help you personalize your outreach so that your prospects will get human-like messages with a relevant offer, no matter how many of them are on your list. 

They help you with outreach reporting

LinkedIn automation software tracks your performance, such as the number of replies and conversions, so you can identify growth points and adjust your prospecting efforts accordingly.

They help analyze your campaigns

Owing to A/B testing features, they allow you to experiment with outreach templates and identify which ones generate more replies.

⚠️ Warning While there are benefits to using LinkedIn automation tools, there are also drawbacks to consider: LinkedIn poses restrictions as to the number of sent invitations, InMails, and overall connections The platform frequently updates its algorithms and policies, which can affect the effectiveness of automation tools. If you break LinkedIn rules, your account might be temporarily restricted. In severe cases, you may even face a ban, which could result in losing your hard work and valuable time. You must be cautious about the ever-changing algorithms and monitor the current rules and regulations to adjust your automation tools settings and avoid any ramifications. → Find more information about current LinkedIn invitation limits in our post.

In this article, we will discuss the best LinkedIn automation tools and provide helpful tips on using them smartly.

Let’s dive in!

Types of LinkedIn automations solutions

1. Messaging automation tools
2. Scraping
3. Multichannel outreach
4. Sales and marketing automation tools

Now, let’s explore the different automation tools to help you find the perfect fit for your unique lead generation goals.

1. Messaging automation tools

This software helps you connect with more people in less time.

Features:

• Automate repetitive tasks such as sending connection requests, messages, and follow-ups.
• Improve engagement by enabling personalized messaging at scale.
• Help build and nurture professional relationships by keeping in touch with connections consistently.
• Enhance lead generation efforts by automating outreach campaigns and follow-up sequences.

→ Check out our guide for successful LinkedIn sales prospecting.

2. Scraping

With these specialized applications, you can extract data from LinkedIn profiles and search pages. 

Features:

• Automate the extraction process, saving time and effort.
• Identify potential leads and LinkedIn prospects for businesses or recruitment purposes.
• Gather insights on competitors’ profiles and activities on the platform.
• Streamline candidate sourcing and talent acquisition processes.
• Collect data for market analysis and trend monitoring.

3. Multichannel outreach tools

1. Snov.io

🥇 Rate: 4.5 out of 5 on G2
⭐ Reviews: 364
🏆 Best for: LinkedIn prospecting & scraping

Snov.io is a sales engagement and automation platform for businesses of any size. It automates manual tasks and keeps your leads engaged, freeing up more time and delivering hot leads directly to you.

Snov.io LI Prospect Finder is your ultimate companion for effortlessly obtaining lists of pre-verified emails from your LinkedIn prospects, with a guaranteed deliverability of 98%+. With this tool, you can build targeted lead lists of people who matter to your business and scale your outreach quickly and efficiently.

“LI Prospect Finder allowed us to ditch manual lead gen and automate prospecting for both inseed.marketing and our B2B clients.”

Dmytro Kudinov

CEO inseed.marketing

Features:

• Prolific prospecting solution: use the tool on the search page, personal accounts, and company profile page to gather extensive contact lists.
• Collaborative lead generation with Sales Navigator: collect more leads that fit your ICP from Sales Navigator and convert them faster by diversifying your contact channels.
• LinkedIn URL Finder: find emails from a list of links easily.
• Extra tools and perks included: sign up for a Snov.io account and get access to a sales CRM to source high-quality contacts and build your sales funnel.

💡Pro-tip Here’s how you can implement LI Prospect Finder into your outreach: Apply the needed filters on the LinkedIn search page. Then, launch LI Prospect Finder to get prospects’ email addresses. Finally, use Snov.io Email Drip Campaigns to contact them via email.

Pricing:

You can get up to 50 email addresses on the forever free plan. To get more credits, choose among the following subscriptions:

• Starter: $39/month.
• Pro: starting from $99/month.

2. PhantomBuster

🥇 Rate: 4.2 out of 5 on G2
⭐ Reviews: 41
🏆 Best for: LinkedIn prospecting & scraping

PhantomBuster is code-free software that offers dozens of phantoms (automation) to help you collect data, generate leads, and boost growth.
Features:

• LinkedIn Profile Scraper: collect the available data from LinkedIn profiles, including emails.
• LinkedIn Profile URL Finder: locate profiles by name and access ready-to-use links in a CSV file. 
• LinkedIn Message Sender: send personalized messages to your connections automatically.
• Sales Navigator Search Export:  transfer search results to a spreadsheet and build your outreach strategy.

💡Pro-tip Here’s how you can implement PhantomBuster into your outreach: Set the maximum number of connections and messages to stay within the LinkedIn limits. Utilize multiple accounts across your sales team to get a sufficient volume of connections. Another way to use PhantomBuster is to obtain your prospects’ professional email addresses via the LinkedIn Profile Scraper. After that, export the data into an Excel file. Now, you can utilize email outreach tools like Snov.io to open a dialogue with potential customers.

Pricing:

The platform offers a 14-day free trial so that you can briefly evaluate its features. After that, you can choose one of the following paid plans:

• Starter: $69/month.
• Pro: $159/month. 
• Team: $439/ month.

3. Dux-Soup

🥇 Rate: 4.3 out of 5 on G2
⭐ Reviews: 74
🏆 Best for: LinkedIn outreach

Dux-Soup creates solutions for accelerated lead generation. It helps you nurture your leads through the sales process, automate routine tasks, and grow your business.

Features:

• LinkedIn activity automation: view prospect profiles, auto-endorse skills, and track their activity.
• LinkedIn drip campaigns: facilitate outreach with automated first-contact messages and follow-ups sent on your behalf.
• Prospect management: locate previously tagged profiles for follow-ups and upload your list of profiles for micro-targeted sales campaigns.
• Downloading profile details: source relevant LinkedIn profile data and upload it into your CRM.

💡Pro-tip Here’s how you can implement Dux-Soup into your outreach: To make your activity on LinkedIn human-like, you can customize the time delay between automatic actions. Take advantage of such features as Visit Profiles, Visit & Connect, or Scan Profiles to streamline the prospecting process.

Pricing (individual):

• Pro Dux: $14.99/month.
• Turbo Dux: $55/month.
• Cloud Dux: $99/month.

4. Linked Helper

🥇 Rate: 4.5 out of 5 on G2
⭐ Reviews: 121
🏆 Best for: LinkedIn outreach

Linked Helper automates outreach and engagement on LinkedIn and helps you turn prospects into loyal customers.

Features:

• Tailored outreach: automate sending or withdrawing connection requests.
• Communication personalization: craft custom messages, follow-ups, endorsements, and invites for group participation.
• Auto-profile visits:  review a range of LinkedIn profiles once or multiple times to earn reciprocal profile visits.
• In-built CRM: effectively manage leads at every stage of pipeline building.

💡Pro-tip Here’s how you can implement Linked Helper into your outreach: The tool offers smart human mimicking: it clicks buttons or types messages without inserting any of its code into LinkedIn. Meanwhile, its intelligent action limits allow setting maximum allowed actions for invites, messages, and follow-ups. Linked Helper’s integration with Snov.io allows you to find prospects’ email addresses even if they are not available on a profile page and send email messages instead of contacting them directly on LinkedIn.

Pricing:

This solution provides a 14-day free trial with limited automation features. As for the paid plans, you can choose from the following options:

• Standard: $15/month.
• Pro: $45/month.

5. UpLead

🥇 Rate: 4.7 out of 5 on G2
⭐ Reviews: 741
🏆 Best for: LinkedIn prospecting & scraping

UpLead is a B2B prospecting solution that provides contact and company data. It enhances prospecting efforts with real-time email verification, over 50 LinkedIn search criteria options, and intelligence software.

Features:

• Advanced filtering: automatically search for prospects using over 50 filters, including location, industry, management level, revenue, and more.
• Technographics: generate qualified leads based on the specific technology types they adopt.
• Account-based marketing: initiate lead generation and outreach campaigns by targeting specific accounts.
• Real-time verification:  automatically verify emails in real-time for timely delivery.

💡Pro-tip Here’s how you can implement UpLead into your outreach: The tool offers advanced filtering options to narrow your search criteria and identify highly targeted prospects based on industry, job title, location, company size, and more. Transfer the data directly to your CRM or download it as a CSV file. You can also integrate Uplead with Snov.io to automate your lead management and improve conversions.

Pricing:

UpLead’s 7-day free trial includes 5 credits, each unlocking a lead’s contact information. For more credits, you can subscribe to the following plans:

• Essentials: $99/month.
• Plus: $199/month.
• Professional: custom quotation.

6. Reply.io

🥇 Rate: 4.6 out of 5 on G2
⭐ Reviews: 1231
🏆 Best for: LinkedIn and multichannel outreach

Reply.io enables sales and marketing experts to connect with customers through various communication channels. This tool leverages effective inbound and outbound messaging technologies, such as chatbots and automated messengers, to facilitate interactions.

Features:

• Automated activities: put messaging, connection requests, profile views, post engagement, and likes on autopilot. 
• Smart sequences: create message campaigns with social steps only or use them for multichannel outreach.
• Web crawling: discover and extract prospects’ email addresses and phone numbers.
• Instant messaging: receive messages through WhatsApp and SMS for more convenient communication with prospects.

💡Pro-tip Here’s how you can implement Reply.io into your outreach: When you link your LinkedIn to Reply.io, you gain control over your automation limits. These limits ensure your LinkedIn activity stays within the platform’s boundaries, preventing potential blocks. On the Add LinkedIn account page, set limits for Total Daily Interactions, Connections & Messages, and Replies Detection for responsible and effective use of your LinkedIn account.

Try Reply for free with a 14-day trial, including 200 data search credits and an AI sequence generator. Upgrade for additional features with the following paid plans:

• Starter: $59 per user/month. 
• Professional: $99 per user/month.
• Ultimate: $139 per user/month.

7. We-Connect

🥇Rate: 4.5 out of 5 on G2
⭐Reviews: 64
🏆 Best for: LinkedIn outreach

We-Connect is a cloud-based LinkedIn automation tool with a variety of options focused on safe and affordable prospecting and outreach.

Features:

• Intuitive sequences: seamlessly handle profile visits, post likes, connection invites, and follow-ups within a single campaign.
• Free InMails: easily reach out to previously inaccessible profiles. 
• Centralized user management: add multiple users within your account and track campaign performance from one convenient dashboard.
• Free support and help library: get access to frequently asked questions, articles, videos, and best practices.

💡Pro-tip Here’s how you can implement We-Connect into your outreach: Try out an all-in-one dashboard where you can run personalized campaigns, follow up with contacts, manage lead lists, and analyze your results.

Pricing:

We-Connect provides a 14-day free trial and two paid packages:

• LinkedIn Plan: $49/month.
• LinkedIn+Email Plan: $79/month.

8. Zopto

🥇 Rate: 4.5 out of 5 on G2
⭐ Reviews: 62
🏆 Best for: Social selling

Zopto is a cloud-based software tool designed specifically to automate LinkedIn lead generation. It helps businesses, particularly B2B companies, connect with and reach out to potential customers.

Features:

• Levels of engagement: match the desired level of engagement with different prospects, such as connection invites, message sequences, and free InMails.
• Lead management: monitor leads on your dashboard in real time and share information with team members.
• Automated campaigns & messaging: schedule your outreach campaigns, A/B test them, and get alerts whenever prospects reply.

Multiple integrations: leverage marketing automation and CRM tools with thousands of integrations through Zapier and webhooks.

💡Pro-tip Here’s how you can implement Zopto into your outreach: Create a campaign specifically targeting those who have viewed your profile. There’s always some intent when viewing a profile on LinkedIn. This feature makes it super easy to connect with those who have already shown some interest in you or your product.

Pricing:

Zopto offers the following paid packages:

• Basic: $197/month.
• Pro: $297/month.
• Agency & Enterprise Basic: $156/month.

Agency & Enterprise Pro: $237/month.

9. LinkedRadar

🥇 Rate: 4.6 out of 5 on G2
⭐ Reviews: 30
🏆 Best for: LinkedIn messaging and outreach

LinkedRadar offers auto-connect tools with intelligent human simulation. It enables personalized outreach, fosters the development of strong professional relationships, and helps generate leads.

Features:

• LinkedIn scraper: gather thousands of prospects effortlessly using a single keyword or URL.
• Personalized templates: elevate engagement with expertly crafted templates tailored for LinkedIn outreach.
• Automated messages: enhance response rates with customizable message templates for effective communication.

Time zone management: optimize outreach by scheduling activities to coincide with prospects’ active hours.

💡Pro-tip Here’s how you can implement LinkedRadar into your outreach: Take advantage of 60+ business email templates to compose a compelling email copy for your prospects.

Pricing:

LinkedRadar offers three pricing plans:

• Start: $19.9/month. 
• Biz: $29.9/month.
• Pro: $69.9/month.
• Team: $99.9/month.

10. Evaboot

🥇 Rate: 4.6 out of 5 on G2
⭐ Reviews: 71
🏆 Best for: LinkedIn prospecting & outreach

Evaboot is a Chrome extension that helps you export leads from Sales Navigator to a spreadsheet and fetch their emails. Please note that it doesn’t provide direct scraping from the platform. 

Features:

• Data export and cleaning: transfer Sales Navigator data to CSV files and cleanse prospects’/company names and job titles. 
• Lead filtering: eliminate manual lead verification and automatically identify false positives in search results based on your predefined filters.
• Email finder and verifier: utilize multiple sources, including LinkedIn, web searches, and algorithms, to locate accurate emails.
• Team management: connect unlimited Sales Navigator accounts and invite team members to share export and email credits on the platform.

💡Pro-tip Here’s how you can implement Evaboot into your outreach: Extract leads from LinkedIn using Sales Navigator (up to 2500 leads daily). Additionally, you can utilize Evaboot’s email finder to obtain contacts for your exported leads.

Pricing:

Paid plans start from $29/month.

How to make the optimal decision?

When using a LinkedIn automation tool, it’s important to consider a variety of factors. Let’s explore them in this section.

How to choose a LinkedIn automation tool

1. Compatibility and integration
2. Scalability
3. User-friendliness
4. Functionality
5. Customization
6. Reliability
7. Security
8. Support and documentation
9. Price
10. Community and ecosystem

1. Compatibility and integration

Ensure the new tool seamlessly integrates with your CRM and other software. Interoperability issues can cause delays and hinder the effectiveness of prospecting.

2. Scalability

Consider whether any popular automation tool can complement your business as it grows. A solution that can accommodate increasing workload and complexity will prevent the need for frequent changes or replacements.

3. User-friendliness

Look for software with an intuitive interface and accessible design. Complex tools with chaotic features may require extensive training and slow down the adoption process among team members.

4. Functionality

Assess the range of functionalities offered by the tool you’re about to use for lead generation and determine whether they align with your specific automation needs. Some common functionalities include workflow automation, task scheduling, data analysis, and reporting.

5. Customization

Determine the level of customization offered by the specific tool to tailor LinkedIn automation processes according to your unique requirements.

6. Reliability

Select a LinkedIn lead generation tool with a proven reliability and stability track record. Frequent downtime or technical issues can disrupt operations and negate the benefits of automation.

7. Security

Prioritize security features to safeguard sensitive data and protect against potential breaches. The safest LinkedIn automation tool would be equipped with encryption capabilities, access controls, and compliance with industry standards and regulations.

8. Support and documentation

Evaluate the quality of support and documentation provided by the tool’s vendor. Access to comprehensive resources such as a knowledgebase and responsive customer support can expedite troubleshooting and resolution of issues.

9. Price

Consider the total cost of ownership, including upfront fees, subscription or licensing costs, maintenance expenses, and any additional charges for advanced features or support services. Ensure that the benefits outweigh the investment.

10. Community and ecosystem

Assess the size and activity of the user community surrounding the automation tool of your choice. A vibrant community can provide valuable insights, resources, and support to optimize usage and overcome challenges.

Tips on how to work with LinkedIn automation tools

Even if you’ve chosen a LinkedIn automation tool, you still should keep in mind LinkedIn restrictions and set reasonable limits for the number of daily connections, messages, or searches.

Here are some tips on how to use LinkedIn automation safely:

• Control your automation
• Set your LinkedIn range
• Benefit from compound connection growth technique
• Focus on personalization 
• Withdraw old connection requests
• Stay active

Choose the tool that allows setting limits

You should control your automation. Say, if LinkedIn notices a suspicious activity at 3 am according to your local time, your credibility and safety will be at risk. So, automation must be smart. Look for tools that encompass the ability to set maximum daily limits and offer clever scheduling to make it seem like the process is run by a human being. 

Set your LinkedIn range

To use automation safely, set your LinkedIn Range (LR) and don’t exceed it. The perfect LR makes 3-5% of your total connections. So, if you have only 1,000 contacts, your maximum connection requests shouldn’t exceed 20.

Benefit from compound connection growth technique

If you don’t have a considerable number of connections, don’t rush to invite every Tom, Dick, and Harry. You may set your automation tool to first visit LinkedIn without sending connection requests. 

Remember that some of these contacts will view your profile in return. Provided you have an appealing page, you may get some effective inbound connections from profiles you’ve visited.

→ Learn more about how to optimize your LinkedIn profile with ChatGPT.

Focus on personalization 

No need to repeat that personalization is everything when it comes to successful outreach. If you are choosing the tool that automates your communication with the LinkedIn prospect, make sure there’s an in-built personalization option. 

Withdraw old connection requests

You won’t open the door to the stranger, will you? The same with LinkedIn users. Some of them won’t wish to accept your connection requests, and that’s okay. 

But it’s not okay if you don’t delete these old connections where you received no responses as it might indicate that your connection to people isn’t actually welcomed. So, please, don’t forget to do regular LinkedIn cleaning, withdrawing the connection invites that haven’t been accepted.

Stay active

Never rely solely on the automation tool in finding contacts for you. LinkedIn likes it when you are active, writing original content, participating in discussions, liking posts, and so on. Ensure you are a real person with expertise worth sharing to be given a green light in building meaningful connections.

Key Takeaways

LinkedIn automation tools are a great finding when it comes to bulk prospecting. Yes, this platform has its own rules for the game, and its algorithms may sometimes hinder your progress, but it still has many opportunities for effective business development.

We hope the expert opinions on the abovementioned tools will help you choose the right solution for your unique needs. And if you are looking for a LinkedIn automation tool with a reliable email prospecting companion, Snov.io is always there for you to help.