How to connect your Gmail account via SMTP

This guide shows how to connect your Gmail account to Snov.io via SMTP connection.

Step 1. Add a new email account
Step 2. Enter SMTP and IMAP settings
Step 3. Create an app password
Step 4. Check connection
Step 5. Set advanced email settings
FAQs and troubleshooting
Make sure your app password is up-to-date
IMAP access in Gmail

Step 1. Add a new email account

Go to the Email Accounts page. Click + Add email account button and choose Gmail (SMTP). Adding a Gmail (SMTP) email account on the Email Accounts page in Snov.io

Step 2. Enter SMTP and IMAP settings

In the SMTP section, enter your sender details. The Gmail server settings for sending emails are automatically pre-filled.

Field Explainer
From name This is your sender name.
From email This is your sender email address. Enter the address associated with your Gmail account.
App password Enter the app password created for your Gmail account.

To set your Gmail alias address as the From email, follow these steps:

  • Enable the Use different account name option
  • In the Username field that appears, enter the login email for your primary Gmail account
  • In the From email field, enter the alias address that was created for your Gmail account by the admin

You can only add alias addresses that are associated with your primary Gmail account to the From email field.

Step 3. Create an app password

Start by creating an app password in your Google Account settings. You'll use this password instead of your regular password when connecting your email account to Snov.io.

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An app password is an alternative to your regular password.

It allows the application you're using to connect with your Google Account.

To create an app password, open the Security & sign-in page in your Google Account settings. The How you sign in to Google section shows whether 2-Step Verification is on. Security & sign-in page in a Google Account with 2-Step Verification turned on in the How you sign in to Google section Then type app password in the Search Google Account bar and select App passwords in the results. Searching for App passwords in the Search Google Account bar

tip
Make sure 2-Step Verification is enabled (On) before proceeding.

If it is disabled, you won't be able to create app passwords.

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If you can't find the App passwords section in your Google Account (even after enabling 2-Step Verification), use this direct link to access it: https://myaccount.google.com/apppasswords
tip
App passwords may not be available if 2-Step Verification is set to security keys only, your account is managed by a work or school organization, or Advanced Protection is turned on. See this guide for details.

To generate a new app password, enter "Snov.io" (or any name you prefer) in the app name field and click Create. Creating an app password in the App passwords section of a Google Account Google will generate a unique 16-digit password. Copy it using the right-click menu or the Ctrl + C keyboard shortcut. You will need to enter it in your email account settings in the next step.

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If you close the pop-up window, you won't be able to view the password again.

In that case, you'll need to repeat the process to generate a new app password.

Generated app password pop-up in the App passwords section of a Google Account

Step 4. Check connection

Complete your email account setup by testing the connection after entering all required settings. Click the Check connection button (1). Snov.io will send you the test email with the subject "Testing your new email with Snov.io" confirming the successful connection. Click Add account down below to save it (2). Testing the Gmail SMTP connection with the Check connection button in Snov.io

Step 5. Set advanced email settings

Each email account has optional settings that you can configure, including adding a custom "From" name and signature, setting daily sending limits, and adding custom tracking domains.

tip
Set your daily sending limit lower than your email provider's maximum to avoid any account restrictions.

Advanced email settings for a Gmail account in Snov.io: daily sending limit and signature

FAQs and troubleshooting

If you encounter connection errors (Password not accepted or IMAP error) while connecting your account, follow these steps: Gmail connection error Password not accepted or IMAP error in Snov.io

Make sure your app password is up-to-date

If you change your actual Google account password, your old app password will no longer work. You will need to generate a new app password and update it in your Snov.io email account settings.

IMAP access in Gmail

Gmail no longer has a setting to turn IMAP on or off, so there is nothing to enable. In Gmail settings, the Forwarding and POP/IMAP tab shows only options for deleted messages and folder size limits.

If you get an IMAP error, make sure your app password is up to date first. If you use a work or school Google account, ask your Google Workspace administrator to check whether IMAP access is turned on for your organization. Admins can manage it in the Admin console, as described in this Google guide.

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