Snov.io connects with the tools you already use via Integrations, so your data stays in sync and routine work runs automatically. This article explains your integration options and helps you choose the right setup for your workflow.
Choose your integration type
We support two approaches: native integrations for quick, out-of-the-box connections, and custom integrations for more flexible, multi-step automation.
Native integrations
Native integrations are the fastest way to get started. Use them to sync contacts, meetings, and calls between Snov.io and your CRM, Google Calendar, or Calendly.
Custom integrations
If you need to connect multiple apps, automate more complex workflows, or build something tailored to your process, Snov.io API and our integrations with no-code automation tools give you full flexibility.
- REST API: Automate lead finding, data enrichment, prospect management, and campaign analytics, or connect Snov.io directly to your platform
- Zapier & Make: Build multi-step workflows using triggers and actions across multiple apps, with no coding required
- Clay: If you use Clay for prospecting, Snov.io is available as a data provider for email enrichment and verification
- n8n: Connect Snov.io through the HTTP Request node to build custom workflows using API requests inside your n8n automations
Native integrations
Sync Snov.io with your CRM
If you already manage contacts or deals in a CRM, start with a native CRM integration for automatic contact syncing.
Snov.io supports native integrations with HubSpot and Pipedrive. Both integrations let you set up one-way or two-way sync, map default and custom fields, and transfer new and existing records.
To set this up, open Integrations in your Snov.io account.
This setup is useful in different ways depending on your workflow:
- Keep prospects, clients, and pipeline data in sync automatically between Snov.io and your CRM
- Store client or lead information in one place without manual export and import
- Pass your Snov.io campaign leads into your CRM for follow-ups and reporting
- Automatically add CRM contacts to a Snov.io campaign sequence
- Create automations for deals in your CRM based on Snov.io campaign activity
Transfer leads to CRM
Once you have qualified leads, you can transfer them to a CRM and manage them in your pipeline.
Snov.io CRM
Snov.io has a native built-in CRM that supports customizable pipelines, deal management, tasks, and an internal calendar.
You can create deal records in bulk from the campaign recipients page or from a prospect list.
Pipedrive CRM
If you work with leads in Pipedrive, our native integration allows automatic syncing of prospects.
You can transfer Snov.io prospects to Pipedrive for deal management or move Pipedrive contacts to Snov.io for email sequences.
This integration also lets you configure automations directly. You can automate routine tasks and let the integration handle them in the background.
For example, campaign prospect replies in Snov.io can automatically trigger an action in Pipedrive, such as deal creation. Learn how to connect Pipedrive integration.
HubSpot CRM
If you use HubSpot, you can connect it to Snov.io to sync contacts and manage lead data between both tools. Learn how to connect HubSpot integration.
Connect Google Calendar
Use Google Calendar integration to sync your schedule for meetings, calls, and other tasks.
Calendar Sync supports two modes:
- Two-way sync: Snov.io tasks appear in Google Calendar, and Google Calendar events sync back to Snov.io CRM as tasks
- One-way sync: Snov.io tasks are added to your Google Calendar only
To set it up, go to My Account and open Calendar sync.
This integration helps sync your calendar for client calls, follow-ups, meetings, and deal reminders.
Connect Calendly
Use the native Calendly integration when you want prospects to book a demo with you directly from a Snov.io email or campaign.
After you connect Calendly with Snov.io, you can insert a booking link from inside the campaign editor, track which prospects booked a meeting and which did not, and use sequence conditions to send different follow-ups depending on whether a meeting was scheduled.
To connect it, open Integrations in Snov.io and click Connect under Calendly. Once connected, you can insert your chosen meeting slot into email content without leaving the sequence editor.
This is especially useful when your follow-up sequence depends on whether a call was booked.
Custom integrations
Custom integrations work well when native integrations do not fully cover your workflow.
For example, you can use a reply from a campaign to trigger the next step in another app, or use Snov.io as one step inside a larger workflow that starts in a form tool, ad platform, spreadsheet, or CRM.
API-based custom integrations use your Snov.io API keys: API User ID and API Secret. You can get them from the API tab in your account settings.
Build multi-step no-code workflows
Snov.io & Zapier integration
Use Zapier integration when you want to connect Snov.io with other apps and create trigger-and-action automation workflows.
If your work process includes several apps, use Snov.io's Zapier integration to build Zaps with Snov.io triggers and actions. See our Zapier templates for example use cases.
- Create tasks or update contacts after replies
- Push leads into routing workflows after campaign engagement
- Automate routine tasks in your forms, spreadsheets, or CRM tools
- Update data in another app when something changes in Snov.io prospects
One useful example is automating what happens after a reply. For this, use the Campaign Prospect Replied trigger in Zapier. It uses webhooks, which makes it instant and useful for time-sensitive automations.
It also works across all active campaigns, so you do not need a separate Zap for each campaign.
Read a detailed guide on using Snov.io actions and triggers in Zapier.
Snov.io & Make integration
Make is a visual automation tool that also supports Snov.io. Snov.io's Make integration includes triggers for event-based flows and actions for data handling.
You can build flows that use Snov.io tools like email verification and lead search, and triggers such as email opened, replied, or link clicked.
This integration is helpful when one action should trigger several follow-up steps across tools:
- Automate pipeline updates and notify your team about campaign events via chats
- Route engaged contacts into the next workflow automatically
- Connect campaign activity to your reporting tools
- Log campaign activity or automate repetitive tasks with contacts
Snov.io n8n integration
If you use n8n, a practical setup is to connect Snov.io through the HTTP Request node and call the Snov.io API directly to build custom workflows.
This lets you use any Snov.io API endpoint you need, such as finding and verifying emails, managing prospects and lists, pulling engagement data, or receiving real-time updates through webhooks.
This option is a good fit if you prefer self-hosted automation, need more custom logic, or want to connect Snov.io to tools that do not have a native integration.
Common use cases for Snov.io in n8n:
- Build lead-routing logic that matches your pipeline
- Send campaign data into internal workflows or reporting
- Automate a custom process without building a full app integration
Use Snov.io REST API
Snov.io's REST API is the best choice when you want to integrate Snov.io features directly into your own custom workflow, product, or platform.
The API can be used to enrich data, find and verify emails, manage existing prospects, and automate routine actions in your account, such as adding prospects to a list or enrolling them into outreach.
Note that the Snov.io API has a rate limit of 60 requests per minute.
Common Snov.io API use cases include:
- Push new leads into the API to enrich your data
- Auto-enroll new contacts or signups into campaigns automatically
- Build email verification into your workflow to validate newly added prospects
- Enrich LinkedIn URLs with lead details
- Pull live campaign data into your reporting process or dashboards
Snov.io integration in Clay
Use the Snov.io integration in Clay when you want to enrich prospect and email data without moving records between tools manually.
This setup is useful when your data is incomplete and you need to turn raw records into outreach-ready contacts.
You can use Snov.io inside Clay enrichment steps, including waterfall enrichment workflows, to improve coverage and fill in missing prospect details before pushing contacts to the next stage.
In Clay, Snov.io can help you:
- Find work emails
- Verify email addresses
- Enrich a person from a LinkedIn URL or an existing email
- Find a company domain
- Find emails by domain and job title
Clay supports two ways to run enrichments: through Clay credits, or by connecting your own Snov.io account and API key, in which case your Snov.io credits are used instead.
Snov.io Webhooks
Snov.io API supports webhooks for real-time data handling. Use webhooks when you want another system to react as soon as something happens in Snov.io.
Snov.io webhooks can notify your endpoint in real time for the following events:
- Campaign emails sent, opened, or bounced
- Replies received
- Campaigns completed
- Company domains found
- Prospects found by LinkedIn URL
- Email verification completed
Webhooks are especially useful for flows where timing matters:
- Send a chat alert when a prospect replies
- Trigger the next enrichment step after email verification is completed
- Trigger an action on campaign events such as opens, bounces, or completion
Snov.io allows up to 50 webhooks per paid account. Your endpoint must return an HTTP 200–299 response within 3 seconds.
Webhooks in Snov.io support retries, which helps avoid failures in case of temporary issues with your endpoint. Snov.io retries failed requests automatically, and will deactivate the webhook if all retry attempts are unsuccessful.
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