Changes to Snov.io Plans and usage limits

This article will guide you through the latest updates to Snov.io’s plans and limits, effective July 2025, so you can make the most of your subscription.

As more users join Snov.io, we want to ensure our pricing is clear and scalable, exactly as you expect from a cold outreach tool.

With this update, we’ve refined our plans to improve their transparency and ensure every tier provides the best value for your money. All in all, these improvements are about making your experience with Snov.io better.

TL;DR: What does this update mean for you?

 

To answer the pressing question right away, prices for all plans stay the same. Your current subscription remains active and your billing won’t change.

If you’re on any Pro plan:

We’ll automatically increase your monthly recipient limit and plan name on the first day of your next billing period. No action needed on your part.

If you’re on a Starter plan:

This update won’t affect your current subscription while it’s active. You’ll keep the 5,000 recipient limit and team members for as long as your plan automatically renews. Check the auto-renewal in your billing settings.

After your current plan expires, it will no longer be available. An updated Starter will include a new recipient limit and will not feature teamwork.

Now, here’s a more detailed look at all the changes and improvements we’ve made.

New plan names

Each plan now clearly reflects both its tier and size, indicating the features and limits you get. There are three main tiers:

--> Starter: Perfect for solo users getting started with basic outbound sales.

--> Pro (multiple sizes): plans for growing teams who want to scale lead generation, increase volumes and collaborate through teamwork.

--> Ultra (various sizes): advanced plans for enterprise, agencies and teams with high-volume lead generation and outreach.

A quick rundown of plan name changes:

 

→ Within a Pro tier, plan names now include their size (Pro S, Pro M, Pro L) instead of the credit amount.

→ Credit limits for each plan stay the same as before.

→ The highest tier is the Ultra plan, which comes with a 100,000 credit limit.

→ Custom plans with even higher limits are now represented as Custom Ultra plans. For example, Ultra x2, Ultra x3 correspond to 200K credits, 300K credits, and so on.

→ The free trial is still available, giving you limited access to Snov.io’s core tools so you can try them before upgrading.

3mo and 6mo plans

Is your work seasonal? Get all our sales tools for less without committing to an annual plan. We’re adding the option to subscribe to any premium plan for 3-months or 6-months periods.

This gives you the flexibility to pay only for the time that matches your project/product timeline. By trusting us with your growth over the longer term, you also get a discount that lowers your total costs (compared to monthly billing):

6-months plan: save 15%

3-months plan: save 5%

You can upgrade or change your plan option at any time in your billing settings. Consult with our sales or support team for more details.

New recipient limits for more affordable outreach

The recipient limit on all Pro plans has been increased. We've almost doubled it, while the plan prices remain unchanged.

Here’s an example of how your outreach becomes more affordable.

The new Pro S plan has about 60% lower cost per recipient than the previous version.

Before the update: 

• Recipient limit: The equivalent Pro plan included 10,000 recipients. 
• Price: $99/month
• Cost per recipient: $0.0099

Now:

• Recipient limit: The new Pro S plan includes 25,000 recipients.
• Same price: $99/month
• Cost per recipient: $0.00396; that’s a 2.5× decrease in cost per recipient.

Spend less when you upgrade. The bigger the plan, the smaller the cost to contact every recipient.

We’ve made it so that when you move up a tier or plan size, your limit increases but you also reduce your outreach spending per lead.

New recipient limits

Teamwork: what’s changing

Access to team features now depends on which plan you're on.

Starter plan:
Team access is not available on the Starter plan. It’s designed for individual use only.

This plan tier is meant for solo senders, low volumes and doesn’t include collaboration features. We keep Starter’s price low so you can keep sending campaigns without going over budget.

Pro and Ultra plans:
All Pro and Ultra plans, regardless of size, include full teamwork functionality. You can invite unlimited team members, share limits and manage outreach as a team.

The teamwork shines best in plans with higher limits and collaboration features, such as shared credits and recipients, lists and campaigns, dashboards, team analytics, a shared Unibox, LinkedIn slots, and more.

And as always, it comes with unlimited team seats and unlimited sender accounts. 

LinkedIn Automation annual add-on

The LinkedIn Automation add-on can now be purchased annually to secure your LinkedIn outreach for a year in advance and save 10% while doing so.

Our add-on includes:

• LinkedIn outreach automation: Create a sequence to visit profiles, like posts, send connection requests and messages
• Track SSI growth: Monitor your Social Selling Index to see when it’s safe to scale outreach
• Account safety first: Built-in location-based proxies (with 3 free location changes), safe daily limits and warm-up mode help you avoid LinkedIn restrictions
• Personalization at scale: Use Dynamic content and Spintax to make every message unique and targeted
• InMail messages: Reach prospects outside your direct connections
• Drill-down analytics: View engagement metrics and interest levels in detailed dashboards

--> New to Snov.io and interested in purchasing?

Contact our sales team to explore your options and learn more about how this add-on can benefit you.

--> Already a subscriber and want to activate the add-on?

Book a quick demo here and we’ll help you get started.

Have any questions about this update? Contact us at help@snov.io or via live support chat in the app.