What is a credit limit and how to use it

In this article, you'll learn how credits are used in Snov.io to help you manage your account balance when you find prospects, verify emails, and use other tools.

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What is a credit limit

Credit limit is the number of credits included in your plan and added to your account balance.

You can use the credits across different Snov.io tools. The credit limit means the number of prospects you can find or verify each month. To view your credit spending history, open the Transactions page.

Credits on your balance refresh at the end of every billing period (30 days) according to your plan, on both the monthly and annual versions.

On a monthly billing, any unused credits will roll over as long as your subscription remains active. If you upgrade for one month as a one-time purchase or choose not to renew your plan, your credits will remain available for 30 days from the date of purchase.

With annual plans, you pay 25% less for the same credit limit, and unused credits still roll over. This can reduce your lead generation costs by up to $2,214 on the highest plan when you pay for a full year in advance.

Bigger plans give you more credits at a lower cost per credit. Your cost per lead or per verification will be lower on higher plans.

Here's how many credits are included with each of our plans:

How Snov.io charges credits for emails

Below, we explain how credits are used from your balance when you find emails and prospects.

When credits are used

In all Finder tools, credits are charged in the following cases:

• For unique prospects: A credit is spent when you find a new prospect (with green or yellow email) that you haven't saved to your list before.

• For green emails (valid): We charge 1 credit for green emails. These emails have been verified as valid and ready to use.

• For yellow emails (unknown): We charge 1 credit for each yellow email. These emails couldn't be fully verified, but they may still be deliverable and valuable contacts.

In some cases, a credit may still be used for prospects or email addresses that are already in your list.

1) When a prospect you saved from LinkedIn matches your existing prospect

If you find the same prospect you've already added (via file upload or manually) in a LinkedIn search with LinkedIn Prospect Finder.

1 credit is used to create a new prospect profile with the most recent data available. These two prospects will be marked as duplicates. You can then merge them to enrich your existing prospect with any new data.

2) When you find two different prospects with the same email address

Even if the email matches an existing prospect, a credit is used if the other information (name or job title) indicates they are different people.

In rare cases, Snov.io may charge a credit for a prospect with the same email address as someone already on your list.

This can happen when two prospects from the same domain have identical initials or first names. (Business emails are often created using initials or a first name as the main part of the address.)

If you save two such prospects who have the same email but different full names, the newer prospect may still be charged 1 credit, as it represents a different person at the company. This prospect will be added to your list and marked as a duplicate. The system suspects that the newer prospect might be the same person because their email addresses match.

Review your prospect list for any potential duplicates.

When credits are not used

In all Finder tools, credits are not charged in the following cases:

• Non-existent emails: No credits are charged when no email address is found. This is indicated by a "gray email" status, meaning the lead's email could not be located.
• Invalid emails: Credits are not charged for deactivated or outdated emails, which are marked as "red emails." This status indicates these addresses cannot be reached.
• Previously saved prospects: You won't be charged credits for prospects already found in your previous searches.
• Prospects with LinkedIn URLs: Credits are not charged when you add prospects from LinkedIn using the "Save without emails" option

How credits work in LinkedIn Automation

With a LinkedIn Automation subscription, your account still includes 50 credits and 100 recipients for finding and contacting prospects via email. This lets you test multichannel campaigns that combine LinkedIn actions and emails.

When you use LinkedIn Automation as a standalone subscription, collecting LinkedIn prospects is free and does not use credits. Credits are only charged when you find or verify email addresses.

To collect prospects without spending credits, use the LI Prospect Finder extension or LinkedIn Search in the app.

Select the Save without emails option in either tool. Prospects will be saved with their LinkedIn URLs, which are required for LinkedIn Automation, and no credits will be charged.

How Snov.io charges credits in Extensions

Our prospecting extensions help you find leads anywhere online: on company websites or social network profiles.

• Snov.io Tool	How to use	How credits are charged
  LI Prospect Finder (Chrome extension) *available on all plans	Collect prospects on LinkedIn pages, one by one and in bulk. Install LI Prospect Finder. Read how to use LI Prospect Finder.	Each prospect with a green (valid) or yellow (unknown) email address costs 1 credit. Viewing and saving LinkedIn company profiles to your Snov.io account is free of charge.Opening a company profile with a full list of prospects in the Snov.io app costs 1 credit per company. If you're using LinkedIn Automation without a plan, select "Save without emails" when collecting prospects. Prospects saved with LinkedIn URLs do not use any credits. How credits work with LinkedIn Automation.
  Email Finder (Chrome extension) *available on all plans	Collect emails from company websites and Google search results pages. Install the Email Finder extension. Read how to use the Email Finder extension.	Saving domain emails from websites costs 1 credit. Saving prospects from websites costs 1 credit per each. Saving companies from Google search is free. However, viewing a full company profile costs 1 credit per company. When you save prospects and emails from a company profile, you will be charged according to the Domain Search tool.
  Email Tracker (Chrome extension) *available on all plans Syncing Gmail prospects to Snov.io is available on Starter, Pro and Ultra plans	Track email opens and clicks in Gmail. Read more on how to use the Email Tracker extension.	The Email Tracker extension for Gmail is free and doesn't require credits. The number of tracked emails or accounts is unlimited.
  Email Verifier (Chrome extension) *available on all plans	Verify emails found on any website. Read more on how to use the Email Verifier extension.	1 credit per verification, regardless of email status.

How Snov.io charges credits in Finder tools

Finder tools let you search for email addresses and prospects with input data like prospect names, company domains or social links.

How Snov.io charges credits in Email Verifier

Our email verifier helps you lower bounce rates and protect sender reputation by cleaning your email list of invalid emails.

• Tool	How to use	How credits are charged
  Single Email Verification *available on all plans	Verify individual emails to find out their status. How to verify individual emails.	Each verification costs 1 credit per email address, regardless of the email status.
  Bulk Email Verification *available on Starter, Pro and Ultra plans	Clean your email list from invalid and undeliverable emails. How to use Bulk Email Verification.	Each verification costs 1 credit per email address, regardless of the email status.

How Snov.io charges credits in Deliverability tools

Using Deliverability tools in Snov.io, you can prepare your sender accounts for outreach, test your deliverability, and identify and fix issues that affect your sender reputation.

• Tool	How to use	How credits are charged
  Email Warm-up *available on all plans	The warm-up strengthens your sender reputation before and during your campaigns. How to warm up your email account.	Email Warm-up does not use any credits. The number of mailboxes you can warm up and the emails you can warm up per day depend on your plan. About warm-up limits.
  Deliverability Check *available on all plans	Measure your domain and check issues that affect your deliverability.	Each deliverability test costs 50 credits. How to perform a deliverability test.

How Snov.io charges credits in Sales CRM

Snov.io Sales CRM provides an effective way to manage your leads as they progress through your sales pipeline.

• Tool	How to use	How credits are charged
  Sales CRM *available on all plans	Import leads to CRM, create and manage deals, assign tasks to team members. Learn how to import leads into CRM.	Snov.io Sales CRM is free to use and doesn't require any credits.

How Snov.io charges credits in the API

Snov.io tools are also available through the REST API. Refer to the API documentation page for all available methods.

• Tool	How to use	How credits are charged
  Data Enrichment API *available on Starter, Pro and Ultra plans	Company → Domain: Find domains from company names Email Finder (Name + Domain → Email): Find email addresses from names and domains Email Verifier: Verify email status LinkedIn URL → Profile data: Get complete prospect data from LinkedIn profile links How to enrich your data via API.	1 credit for each company for which Snovio found a domain. 1 credit for each prospect for which Snovio found a valid (green) or unknown (yellow) email address. If the email address is not_valid, no credits are charged. 1 credit for each email address checked in the request, regardless of the verification results (whether status is valid, unknown, or not_valid). 1 credit for each LinkedIn URL for which Snovio provided prospect data.
  Domain search API *available on Starter, Pro and Ultra plans	Enter a domain name and Snov.io will return company info, emails and prospect profiles. Read how to use the Domain Search API.	1 credit for every prospect profile with a valid (green) or unknown (yellow) email. If no verified emails are found, no credits are charged.
  Email Finder API *available on Starter, Pro and Ultra plans	Enter the prospect's name and company domain, and Snov.io will return their verified email address.	1 credit for each email with a valid (green) or unknown (yellow) status.
  Email Verifier API *available on Starter, Pro and Ultra plans	Enter email addresses, and Snov.io will run a complete verification check. You can check up to 10 emails simultaneously.	1 credit for each checked email address, regardless of the verification results (whether status is valid, unknown, or not_valid).