Ivon Reyes

Localization and Content Specialist LATAM (ES) at Snov.io

Ivon is a seasoned content strategist and localization specialist dedicated to bridging the gap between brands and the Latin American market. Since 2016, they have navigated the diverse landscape of digital marketing, crafting strategies for both growth B2B companies and direct-to-consumer brands.

Currently, as Localization and Content Specialist LATAM (ES) at Snov.io, Ivon ensures that complex sales and marketing tools resonate authentically with Spanish speaking audiences. With expertise in content strategy, focus on delivering insights that go beyond simple translation, providing actionable advice to help businesses scale across regions.

Education & Career Path

With a formal background in Marketing, Ivon began their professional journey in 2016. Over the years, have built extensive expertise in crafting high converting content, ranging from specialized blog posts and full site copy to sales pages. This hands on experience has been fundamental in understanding how persuasive messaging drives user adoption and business growth across diverse digital platforms.

Education

Institución Universitaria Digital de Antioquia

Profesional en Publicidad y Mercadeo Digital

Experience at Snov.io

Since joining Snov.io in 2025 Ivon has:

Driven the Spanish localization strategy for the Snov.io blog, seamlessly adapting complex B2B sales and marketing content to resonate with the Latin American audience.
Collaborated closely with the broader Snov.io team to align all localized content with the company’s overarching growth and user-adoption strategies
Developed and implemented a comprehensive Spanish glossary, ensuring consistency and unified terminology across all product features and marketing materials.

Expertise

SEO strategy

Localization

Content Editor

Content Strategy

Marketing