Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication.
Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.
Alongside her editorial responsibilities, Kateryna leads a team of copywriters, localization specialists, and content managers, overseeing content workflows and maintaining high standards across the company’s blog and other content assets.
Core themes:
Snov.io updates
Cold Emailing
Sales Hacks
Education & Career Path
Kateryna holds a bachelor’s degree in law, which helped shape her structured thinking and attention to detail. Her career began in translation, where she specialized in legal texts and developed a strong foundation in precision, nuance, and clear communication.
She later broadened her international experience by living in China for two years and working there as an ESL teacher, further strengthening her cross-cultural communication skills.
Kateryna then moved into localization, first in the gamedev industry and later in ASO, where she worked as a localization specialist and localization manager, building expertise in multilingual content, workflow coordination, and quality management.
Alongside her professional work, she also volunteers as a translator for Abramovych Art Foundation, supporting Ukrainian artists.
Today, at Snov.io, Kateryna combines her background in language, localization, and content strategy in her role as Chief Editor and Content Team Lead, overseeing content creation and leading cross-functional content processes.
Education
Admiral Makarov National University of Shipbuilding
Bachelor's degree, law
Experience at Snov.io
Since joining Snov.io in 2023, Kateryna has played a key role in shaping and strengthening the company’s content operations. She has managed content workflows, coordinated collaboration across content, localization, and publishing, and helped maintain a consistent, high-quality standard across all content types.
Her responsibilities include editing and refining strategic content, establishing effective workflows, leading the content team, and ensuring Snov.io’s educational materials deliver timely, practical insights for sales and marketing professionals.
Expertise
Cold outreach
B2B lead generation
Link building
Sales growth-hacking
B2B sales and marketing trends
Kateryna Posts
From Safe LinkedIn Automation to Smarter Lead Data: Here’s How Snov.io Makes Outreach Easier
Kateryna Kalnova June 4, 2025
Organize, Personalize, Integrate: What’s New in Snov.io
Kateryna Kalnova May 6, 2025
Gmail’s Manage Subscriptions Feature: What It Means for Cold Outreach (And How to Stay Ahead)
Kateryna Kalnova April 25, 2025
Common Mistakes Salespeople Make After Getting a Cold Email Reply—And How To Fix Them
Kateryna Kalnova April 24, 2025
Microsoft Outlook’s New Email Sender Rules: What B2B Marketers & Bulk Senders Need to Do
Kateryna Kalnova April 9, 2025
Your Key to Organized Inbox, Gmail’s Latest Subscription Update, and More: Snov.io Monthly Roundup
Kateryna Kalnova April 3, 2025
How To Create A Lead Magnet for Cold Outreach That Will Help You Generate Leads
Kateryna Kalnova April 3, 2025
Snov.io Celebrated in G2’s Spring 2025 Rankings for Email Marketing, Lead Intelligence, CRM & More
Kateryna Kalnova April 2, 2025
Develop Personal Branding: Learn How to Make Your Sales 10x Easier With These Simple Hacks
Kateryna Kalnova April 2, 2025