Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication.
Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.
Alongside her editorial responsibilities, Kateryna leads a team of copywriters, localization specialists, and content managers, overseeing content workflows and maintaining high standards across the company’s blog and other content assets.
Core themes:
Snov.io updates
Cold Emailing
Sales Hacks
Education & Career Path
Kateryna holds a bachelor’s degree in law, which helped shape her structured thinking and attention to detail. Her career began in translation, where she specialized in legal texts and developed a strong foundation in precision, nuance, and clear communication.
She later broadened her international experience by living in China for two years and working there as an ESL teacher, further strengthening her cross-cultural communication skills.
Kateryna then moved into localization, first in the gamedev industry and later in ASO, where she worked as a localization specialist and localization manager, building expertise in multilingual content, workflow coordination, and quality management.
Alongside her professional work, she also volunteers as a translator for Abramovych Art Foundation, supporting Ukrainian artists.
Today, at Snov.io, Kateryna combines her background in language, localization, and content strategy in her role as Chief Editor and Content Team Lead, overseeing content creation and leading cross-functional content processes.
Education
Admiral Makarov National University of Shipbuilding
Bachelor's degree, law
Experience at Snov.io
Since joining Snov.io in 2023, Kateryna has played a key role in shaping and strengthening the company’s content operations. She has managed content workflows, coordinated collaboration across content, localization, and publishing, and helped maintain a consistent, high-quality standard across all content types.
Her responsibilities include editing and refining strategic content, establishing effective workflows, leading the content team, and ensuring Snov.io’s educational materials deliver timely, practical insights for sales and marketing professionals.
Expertise
Cold outreach
B2B lead generation
Link building
Sales growth-hacking
B2B sales and marketing trends
Kateryna Posts
Cold Email Tips That Actually Work In 2026
Kateryna Kalnova January 29, 2025
How To Write Cold Emails That Will Capture Investors’ Attention
Kateryna Kalnova January 22, 2025
How To Find And Connect With Investors For Your Startup Using Cold Emails
Kateryna Kalnova January 15, 2025
Kateryna Kalnova December 24, 2024
Kateryna Kalnova December 20, 2024
Snov.io November Roundup: Black Friday Deal Is Live, Enhanced Database Search, & More
Kateryna Kalnova November 28, 2024
Black Friday In SaaS: Opportunity Or Hype? Snov.io’s Marketing Experts Share Their Opinion
Kateryna Kalnova November 28, 2024
3 Components Of Successful Cold Outreach: Boost Your B2B Sales
Kateryna Kalnova November 8, 2024
Kateryna Kalnova November 1, 2024