Sales and marketing articles by Marina Lakhman

Marina Lakhman is a copywriter and marketing strategist specializing in cold outreach and lead generation. With a deep understanding of what makes people take action, she creates content that’s not just well-written — it performs. Her focus is clarity, smart automation, and turning ideas into measurable growth.

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Lead Generation

April 30 2025

How to Scale Your Outreach with a Winning B2B Marketing Automation Strategy

Learn how to build an effective B2B marketing automation strategy step-by-step. Follow the marketing automation best practices and use Snov.io to streamline B2B lead generation and outreach.