Tired of sending every email to your clients manually? Want to send personalized mass emails with just 1 mouse click?
You’ve come to the right place.
If you work in sales, you know the importance of effective communication with a client. But it often doesn’t go as planned. Lack of personalization, ineffective subject lines, and random follow-ups — all this can delay or even compromise the deal.
Drip email software helps eliminate this risk.
For you, we’ve researched the top effective drip mailing services used by sales reps in 2021. Read on, analyze, and choose the best tool for your business.
- What is an email drip campaign tool?
- Benefits of drip campaign software
- Most popular email drip campaign tools
- What to consider while choosing among drip email software?
What is an email drip campaign tool?
An email drip campaign is a sequence of emails automatically sent to your prospect list based on a certain action (for example, when the lead opens an email, clicks a link, books a meeting, etc.).
You set it up once, and after that action is taken, each recipient receives a certain set of emails in the predefined order and with a predefined frequency.
The drip campaign tool gets the whole job done for you!
Benefits of drip campaign software
First off, many businesses underestimate the use of email automation software for building brand awareness. Too bad!
Research suggests that 86% of customers would love to receive emails at least monthly, while 61% prefer getting emails weekly. Not to mention that almost 30% don’t mind receiving emails a few times (!) a week.
You’ll never know what’s the best email frequency for you until you test it out. But based on these statistics, sending out emails every week is one of the ways to strengthen your brand.
Use the power of regular mailouts that tackle your leads’ pain points with useful, relevant content. This will help position you as a reliable source of information in your niche and build people’s trust in your future business offers.
Besides, effective drip email software can bring your company to a new level by:
- Saving your time and money.
- Providing targeted market segmentation and personalization.
- Helping you build and nurture strong relationships.
- Boosting audience engagement & loyalty.
- Helping you convert leads more easily and smoothly.
- Re-engaging inactive contacts.
- Helping you distribute valuable content.
- Establishing your brand awareness.
- Helping complete purchases from shoppers who abandon their shopping carts.
Most popular email drip campaign tools
Tl;dr: All right, if you are short of time, you can jump to this table of comparison of email drip campaign tools and discover the winner. 🙂 If you have more questions and a bit of patience, keep reading. We’ll cover it in more detail.
With this tool, you can build personalized drip email sequences to feel closer to your prospects and more in control of your workflow. It helps save time, automate follow-ups, efficiently organize your outreach, align the teamwork of your sales department, and convert more.
✔️ Complete automation
Once you’ve designed and launched your campaigns, you can keep adding new recipients when you need them, avoiding extra work. And on top of it, you’ll get unlimited campaigns, follow-ups, and sender accounts.
✔️ Intuitive visual drag-&-drop campaign editor
It allows you to easily build custom email campaigns and effectively manage your cold leads.
Thanks to NiftyImages, Hyperise, and Hippo Video integrations, Snov.io allows you to personalize not only the email copy but also the added images and videos. It boosts the reply and engagement rates and helps you convert better.
✔️ Behavioral triggers
The right email will go to the right person based on their actions (opens, URL clicks, or scheduled meetings). It will maximize your email delivery, open and reply rates, and minimize conversion time.
✔️ Template library
Use professionally written effective email templates to launch your campaigns asap.
With a free API method, you can perform actions with prospects lists, campaigns, view statistics, etc.
✔️ Detailed analytics
Track your campaigns’ KPI and other metrics in real-time to know which email performed the best.
✔️ Numerous integrations
Effortlessly connect and sync your workflow with your favorite tools, like Salesforce, Hubspot, Pipedrive, Zapier, Slack, and many more. Snov.io integrations with over 2,000 tools help you streamline all business processes and boost productivity.
✔️ Sales suite
Email Drip Campaigns come with Email Finder and Email Verifier offered on the same platform. Designed specifically for powerful sales automation, this sales suite allows you to have all the necessary smart sales tools in one place.
- $39/month — 5,000 unique recipients
- $79/month — 10,000 unique recipients
- $169/month — 30,000 unique recipients
- $289/month — 50,000 unique recipients
- $578/month — 100,000 unique recipients
You can also use the Drip Campaigns plan for $33/month to save money and focus solely on your sales email automation. Besides, there is a monthly renewable freemium for you to test out all the services.
With HubSpot, you can put all of your efforts together in one place with its professional sales tools. They will allow you to capture leads and turn them into paying clients, manage your customer base and content, and build beautiful email sequences without the help of designers or coders.
✔️ Wide choice of free and paid email templates.
✔️ Email personalization to improve open rate and CTR.
✔️ Unlimited email tracking that lets you know when a recipient opens an email or clicks a link in it.
✔️ Scheduled email sending based on the user behavior.
✔️ Zapier and other integrations to set up additional automation.
✔️ HubSpot mobile app.
✔️ Smart send feature that suggests the best send time for each prospect.
$500/month for 5,000 sequences, 500 email sends/user/day. Besides, Hubspot offers a bunch of free CRM, marketing, sales, service, and operations tools you can access regardless of what plan you are on.
If you don’t need follow-ups and email sequences but just a tool to send emails with, you can use one of HubSpot Marketing plans that start from $50/month for 2,000 email sends.
This email automation platform positions itself as a personal AI assistant that helps lead gen, sales, and recruitment professionals get the most out of their cold email campaigns. Woodpecker saves time spent on outreach and turning cold leads into loyal clients.
✔️Follow-up Automation that allows you to use email templates, schedule follow-ups, set triggers, detect replies, set auto-replies, etc.
✔️ Email Personalization. Send emails one by one with the desired frequency, use custom fields and snippets, and send emails from MS Exchange, Gmail, or Office 365 to give them a human look.
✔️ Email Analytics and Reports: open, bounce, click-through, and reply rates.
✔️ Email Integrations: Pipedrive, Zapier, and more.
- $49/month — 50 contacts daily
- $54/month — 200 contacts daily
- $59/month — unlimited contacts daily
You can have 2 months for free if you get an annual plan. Woodpecker also has a free trial. For 14 days, you get full access to all the features and can send up to 150 cold emails for free.
Reply.io is a sales outreach automation platform that helps businesses streamline one-to-many communication, generate more leads, attract new clients, and grow income faster. With this toolset, you can automate email outreach, social interactions, calls, and tasks according to your sales plan.
✔️ Out-of-the-box email templates and multichannel sequences that help users accelerate the launch of campaigns.
✔️ AI features such as Email Sorting into six default folders to focus on the hottest leads, Email Quality Check, and Email Assistant to create effective email copy.
✔️ CRM integrations, rich API, and the power of Zapier to automatically sync data and keep CRM records up to date.
Reply.io paid plans start at $70 per user per month and have 3 pricing categories: Individual, Business, and Enterprise, where Enterprise is the custom plan that can be specifically created for large businesses.
Individual and Business categories include 3 plans each, depending on the number of team users or contacts you want to reach per month. For example, an Individual plan will cost you:
- $70/month per user — 1,000 contacts
- $90/month per user — 3,000 contacts
- $120/month per user — unlimited contacts
You get 20% off when you pay per year. Besides, Reply offers a 14-day free trial.
Klenty is a sales engagement platform that helps teams create an automated sales outreach process, accelerate it, and reach sales goals. With it, you can send personalized sales emails, automate your follow-ups, and fill your CRM with warm deals.
✔️ Liquid Templates to dynamically personalize text for every recipient and adjust your message based on day, time, and other lead data.
✔️ Custom Placeholders (employee name, industry, gender, etc.) that help users personalize emails and make them more engaging.
✔️ Automatic reaction-based follow-ups targeted at boosting reply rates. They allow sending different email copies to recipients based on how they reacted to your previous message.
✔️ Integrations and analytics.
- $45/month per user — Email Cadences, API, Zapier
- $75/month per user — Cadence Playbooks, Multichannel Outreach, CRM Integrations
- $125/month per user — IP based login restrictions, Monthly customer success review, Monthly deliverability reports
You can also try Klenty for free with its 14-day free trial.
Funnelbake is an email sending tool that helps automate the outreach, nurturing, and closing process within the sales funnel. With this CRM, you can automate follow-ups, personalize email templates with custom fields, schedule emails to be sent later, and much more!
✔️ Powerful integration of Gmail, Amazon SES, and SMTP servers.
✔️ Easy-to-use Flow Builder to design campaigns, send emails, and automate follow-ups.
✔️ Triggers to customize your campaigns.
✔️ Personalization feature that allows boosting response rates.
✔️ Profound analytics that lets you track all your campaigns: the time your emails are sent, delivered, opened, read, and replied to.
✔️ Smart Inbox that checks your email for replies from your leads.
- $9/month per seat — 2,500 Contacts with advance inbox
- $19/month per seat — Unlimited Contacts with Multiple Signature
- $39/month per seat — Unlimited Contacts with 2-way Email Sync
- $59//month per seat — Unlimited Contacts with Custom On-Demand Template
All Funnelbake plans include a 14-day free trial.
Mailshake is a sales engagement tool for advanced sales teams. With its help, you can send personalized cold emails and arrange tasks to engage with contacts via phone or social media platforms. This can all be done in one sequence, and you can see it all on one dashboard.
✔️ Email personalization, automated follow-ups, mail merge copy, and proven email templates.
✔️ Detailed statistics: clicks, opens, and replies.
✔️ A/B testing feature that lets users test the best performing copy before sending mass mailouts.
✔️ Real-time copy analysis that helps avoid spam filters and promotion tabs, as well as boosts your email open and reply rates.
✔️ Numerous integrations to connect the tool with your favorite third-party CRM solutions.
- $59/month per user — 5,000 recipients per campaign
- $99/month per user — 10,000 recipients per campaign
MailShake offers no free trial, it takes payment upfront. However, it offers a 30-day full refund if you don’t like the service.
What to consider while choosing among drip email software?
Of course, to choose the best tool you need to know your company goals, priorities, target audience, budget, size of the team that will be using the tool, and many other internal business factors.
But we also suggest paying attention to the combination of features that influence conversion and the platform’s price.
The price/quality ratio remains the most important factor while choosing the tool for email drip campaigns. Some companies offer countless features at a high price. Some offer a limited set of email tools for small teams. And others manage to balance the feature/price ratio and offer flexible individual plans.
Check out the detailed price comparison and choose the toolkit that suits your business needs in the best way.
Besides, the existence of a freemium plan with its specific amount of free services/credits/recipients is also a decisive factor. Keep it in mind when testing a platform before purchasing it.
Email personalization and lead segmentation
This feature usually helps you build more friendly and trustful relations with your list of leads. It’s a secret key to boosting the open, click, and reply rates of your email campaigns.
Check our article to learn more about how to use personalization and segmentation to grow conversions.
Comprehensive statistics help you keep an eye on what’s working in your campaigns and what you can improve. Monitor your open rates, CTR, and other indicators to A/B test and strengthen your email campaigns.
This feature allows you to connect your drip email service to other online business instruments, enhances your mailing strategy, and reduces manual work to a minimum. The more integrations, the more freedom you have.
Drip tools need to have an API for integrating email functionality into other software applications or websites, depending on your business needs. For example, Snov.io offers a free API to perform actions with prospect lists, view statistics, etc.
No matter how simple the tool might be, there will always be questions arising now and then, and Customer Support service is the best place to get answers to those questions. Besides, the most frequently asked questions can be commented on in detail in the Video Guide, Knowledgebase, and FAQ sections.
Additional tools and features
If your SaaS provider gives you a strictly defined number of features only, think twice before buying their plan. Great service will offer you additional tools, features, solutions, flexible and tailored pricing plans, dedicated customer care, and an overall feeling of comfort and growth.
If you still hesitate about which drip tool to choose, read other businesses’ feedback on email tools of your choice. It can be presented in different formats: as a testimonials section, a detailed article, a video interview, etc. Read/watch and pick the tool that best suits your company’s needs.
Wrapping it up
Selecting an email drip service is a tedious and time-consuming process. We hope our article has helped you get a glimpse of the tools available on the market. We wish you smooth campaigns, easy conversions, and loyal clients.
And if you need some help with email drip campaigns, let us know — we’ll be here for you!