What are recipient statuses in campaigns

This article explains the various statuses that campaign recipients may acquire as they progress through the sequence or when specific actions are taken with them.

When prospects from your lists are added to a drip campaign, they automatically become recipients of this campaign.

As they go through the sequence, interact with your emails, or when you take actions to manage them, they can have several statuses assigned to them within the specific campaign.

Let’s break down the meaning of every possible status of the recipient:

Recipient statuses

Active:

Recipients receive this status when they initially enter the campaign. This status indicates that the sequence is currently running for this recipient.

Paused:

You can set the status to Paused when you want to manually stop the campaign for a specific recipient. It means the sequence for this recipient won’t continue.

To resume the sequence again for this recipient, change the status back to Active.

Finished:

The system automatically assigns this status when the sequence is finished for a recipient, indicating that they have received all the campaign emails.

Unsubscribed:

The system applies this status when a recipient chooses to unsubscribe from the campaign by clicking on the unsubscribe link that you included to your emails.

Moved:

The system assigns this status when you transfer a recipient from one prospect list to another.

For recipients with the Moved status, the sequence stops, and you cannot switch their status back to Active to restart or resume the sequence.

Remember: Avoid moving prospects who are already part of an active drip campaign to different prospect lists. Doing so will remove them from the recipient list of the ongoing campaign, and they won’t continue to receive further emails within that campaign.

Over limit:

The system automatically assigns this status to recipients who are still in the campaign when your email recipient balance runs out.

To restart the sequence for these recipients, ensure you have enough email recipients in your balance, and then change their status back to Active.

Bounced:

The system automatically marks the status as Bounced when the message couldn’t be delivered to the recipient, and a bounce was detected.

For recipients with the Bounced status, the sequence stops. You can switch them back to Active status, and the bounced email will be resent.

However, be aware that sending again to such recipients may have an impact on your deliverability score if they bounce back again.

Snov.io automatically stops campaigns that reach the bounce rate threshold to protect your sender reputation. Learn more.

Replied:

This status is given when a recipient responds to one of the sequence emails.

By default (with Stop after a reply option enabled), the sequence stops for recipients with the Replied status.

You can change it back to Active if you want to continue sending the next emails in the sequence.

Auto-replied:

The system automatically assigns this status if it detects an auto-reply message from the recipient.

When a recipient has the Auto-replied status, the sequence stops for them. However, you can switch their status back to Active if you want to resume sending the sequence.

Replied from another email:

This status is given when the system detects that recipient replied from an email address different from the one in their profile.

The sequence stops for recipients with this status. You can resume it by switching their status back to Active.

Deleted:

The system automatically assigns this status to a recipient when you remove the prospect from the list associated with the campaign.

For recipients with the Deleted status, the sequence stops. You can’t switch their status back to Active.

No-send:

The system gives this status if the recipient’s email address is added to the Do-not-email List in your account.

You can switch it back to Active status only by removing the recipient’s email address from the Do-not-email List.

Locked:

The system assigns this status if the email campaign has started for the prospect, but they’ve requested to delete their data from Snov.io through the dedicated form.

These prospects can’t be contacted through Snov.io drip campaigns anymore.