How to connect an SMTP email account to Snov.io

In this guide, you’ll learn how to connect an SMTP account in Snov.io using your SMTP credentials and server settings.

Snov.io allows you to connect your own email account via SMTP settings and send email campaigns through your email provider’s or custom servers.

This allows you complete control over your sender account’s performance.

The process of creating a custom SMTP sender account in Snov.io involves the following steps:

1) Getting your SMTP credentials and server settings

2) Configuring a new email account in Snov.io

3) Optional settings

1) Getting your SMTP credentials and server settings

When setting up an SMTP account, you will need to provide your SMTP username and password.

Below, we will explain the terminology used in this article so that you can understand what kind of information is needed.

Terminology	Explainer
SMTP/IMAP username	The SMTP username is the login or email address associated with your email account and is used to authenticate with the SMTP server. Typically, the SMTP/IMAP username is the same as your email address, but it can also be a different username you selected while creating your email account.
SMTP/IMAP password	The SMTP/IMAP password is the password used to log in to your email account.
SMTP/IMAP Host	The Host is the server address. For example, smtp.gmail.com. You can find it in your email account settings or by checking your provider’s help center.
SMTP/IMAP Port	Port refers to the specific port number used for SMTP/IMAP communications. The most commonly used ports are: Port 465 for SSL connection type Port 587 for TLS connection type

Make sure to use the correct SMTP credentials and server settings for Snov.io to authenticate to your email account and guarantee successful sending of your campaigns.

2) Configuring a new email account

In the second step, you’ll need to enter your SMTP and IMAP information on the email account settings page.

Go to the Email Accounts page.

This page will display a list of all the email accounts that you have connected to Snov.io.

Click the Add email account button.
Choose Other (SMTP) from the email service providers list.

The email account settings page will open.

Note: Select “Other” only if you can’t find your provider among the suggested options.

Entering SMTP settings

In the SMTP section, enter your SMTP credentials and the server settings for sending emails.

Refer to the explainer table below for guidance on the information you need to enter in each mandatory field.

SMTP credentials:

Field	Explainer
(1) From name	This is your sender name. Enter your name or company name to be displayed in the ‘From’ field when your recipients receive your email.
(2) From email	This is the email address you will be sending emails from. Enter your SMTP username here. To set your alias address as the From email, follow these steps: Enable the Use different account name option. In the Username field that appears, enter the username (email address) you use to authenticate with the SMTP server. In the From email field, enter the alias address that was added to your primary mailbox. Please note that you can only add alias addresses that are associated with your primary email account to the From email field.
(3) Password	Enter your SMTP password here.

SMTP server settings:

Snov.io connects to your provider’s SMTP server to send emails to your recipients.

Field	Explainer
(4) Host	Enter the SMTP host that matches your email account’s default settings.
(5) Port	Select the SMTP port that matches your email account’s default settings.

Entering IMAP settings

In the IMAP section, enter the server settings for receiving emails.

The IMAP server is responsible for tracking incoming responses and letting Snov.io to log them into the email campaign statistics.

Typically, your IMAP credentials are the same as your SMTP credentials, so there’s no need to enter them again here.

However, if you want to connect to another IMAP server, enable the “I receive replies to an email account that’s not my From email” option.

You can connect to another mailbox that receives responses by entering IMAP credentials for that email account.

IMAP credentials:

Field	Explainer
(1) Username	Enter your IMAP username.
(2) Password	Enter your IMAP password.

IMAP server settings:

Field	Explainer
(3) Host	Enter the IMAP host.
(4) Port	Select the IMAP port from the dropdown list.

Attention: Adding IMAP settings is optional, but if you don’t add them, your email account will be connected conditionally.

As a result, Snov.io will not be able to track responses to emails sent from this email account and reply statistics may be inaccurate.

Send a test email to check connection

After entering all required settings, complete your email account setup by testing the connection.

Click the Check connection button.

Snov.io will send you the test email with the subject “Testing your new email with Snov.io” confirming the successful connection.

3) Optional settings

While optional, configuring the following settings can optimize your account’s performance.

However, if you wish for a quicker setup, you may skip them and return to set them up later.

Daily sending limits (1)

Setting

Explainer

Messages per day

Set a daily sending goal for this email account.

The number should be lower or equal to the provider’s daily limit.

Snov.io will stop sending emails for the day once this goal has been reached.

Delay between emails

Сhoose the interval (fixed or random) in seconds between every email message in your campaigns.

Increasing the time gap between your emails can make your email campaigns appear safer to the ESP.

Add your email signature (2)

Add a signature that will be attached at the end of all emails sent from this email account.

Read more ⇒

Set up a custom tracking domain (3)

Using a custom tracking domain can potentially boost the deliverability of this sender account by up to 20%.

Read guide on how to set up your CTD ⇒

Warm-up your email account (4)

Email Warm-up will help you prepare your email account for email campaigns and enhance its deliverability and reputation.

Add your mailbox for a warm-up ⇒

Add a BCC email address (5)

Add your CRM email to forward all emails sent via this email account to your mailbox in the CRM.

After configuring the desired optional settings, click the Add account button to save it.

How to connect an SMTP email account to Snov.io

1) Getting your SMTP credentials and server settings