According to McKinsey, automation can unlock about 20% of a sales team’s capacity that was previously taken up by routines. This means more time to actively engage with leads and close deals.
The good news is that today automating and accelerating business tasks is easier than ever – you just need an efficient tool to speed up sales processes. And you don’t have to test dozens of sales enablement platforms to find your best fit. This article will help you select the right B2B sales software to accelerate your growth.
Let’s get to it!
Outline:
To help you choose the right fit for your business, I’ve explored the most popular sales enablement platforms that help accelerate prospecting, outreach, and deal management.
I’ve grouped them by the common use cases in this table. For convenience, click on each B2B sales software to directly navigate to my analysis of this solution.
| Use case | Tools to speed up sales processes | Value/top features |
|---|---|---|
| Prospecting + outreach + CRM | Snov.io | Combines lead database, email finder, email verifier, multichannel sequencing, native CRM, analytics, and strong security features in one affordable solution |
| SMBs’ prospecting small and medium-sized businesses | Snov.io / Apollo | Affordable, easy to use, strong email finder and verification, transparent pricing |
| Enterprise prospecting | ZoomInfo | Massive database, phone numbers included, built for large teams |
| Multichannel outreach | Snov.io / Mailshake | Simple interface, variety of outreach channels, responsive support, robust safety controls |
| Outreach with Gmail add-on | Mixmax / Yesware | Quick Gmail integration, easy sequencing, minimal setup |
| SMB-friendly CRM | Close CRM / Freshsales | Quick setup, built-in calling and emailing, transparent monthly pricing |
| Enterprise-centric CRM | HubSpot Sales Hub | Scales with larger teams, advanced automation, in-depth analytics, as well as role-based controls |
Read the full article to learn more details about each tool, along with expert advice on selecting the best sales acceleration software for your team.
Sales acceleration tools are software solutions that help sales teams find, contact, and convert prospects into customers faster. They do this by automating sales routines, providing insights into prospects’ behavior and needs, and improving the quality of communication with leads.
Teams use such tools to speed up sales cycles, reduce time on repetitive administrative work, and engage with the right prospects more effectively.
You’ll find many sales enablement platforms on the market covering different industries, company sizes, and aspects of the sales cycles. And let’s be honest, discovering which sales acceleration tool is the best fit for you is not easy.
So I combed through multiple solutions in order to provide you with a list of the best sales acceleration software to choose from.
First, I’ve spoken to our sales and marketing experts, who have used tons of B2B sales software over the course of their careers. Then, I’ve read through comments on the reputable rating websites like G2 and Capterra, as well as snooped around sales communities on social media to learn experiences of real users outside of my company.
Lastly, I’ve combined it with the most recent information about tools’ capabilities as well as pricing details to give you an exhaustive idea of what to expect from each solution. Here are the questions I focused on:
Curious what I’ve discovered? Let’s dive in.
I’ve divided sales acceleration tools into three categories depending on their core use case: prospecting, outreach, and CRM. However, I’d recommend using one platform that covers them all – this way, you can avoid click fatigue plus save money on subscription fees.
Prospecting acceleration tools focus on helping sales teams find and qualify leads faster. Their core job is to provide accurate contact data and enhance it with enrichment and verification.
Best for: SMBs, as well as startups and solopreneurs, looking for a solution that would cover all their sales needs without breaking the bank.
G2 rating: 4.5 ⭐️
Price: Unlimited free trial is available. Paid plans start from $39/month*.
* Pricing may change. Always check the product website for actual pricing information.
Snov.io is an all-in-one sales acceleration platform. With access to a database of 50+ million company contacts and powerful prospecting tools, you can quickly build verified lead lists, launch personalized outreach campaigns, as well as track every deal from first touch to close.
Core Snov.io features:
Ease of implementation:
Snov.io is quick to master with an easy signup as well as lots of helpful product learning hints. The tool provides a gamified onboarding, making it very easy to use overall.
Quality of support:
Snov.io offers a 24/7 human customer support team. Guys reacted to all my concerns instantly, no matter what time of the day I asked for help.
What users say about Snov.io:
“Snov.io is a one-stop solution for running cold email campaigns end-to-end.
As someone who has handled all cold outreach for years, it’s great how everything is in one platform – finding leads, verifying emails, building sequences, sending multi-step campaigns, and tracking responses – all from a single dashboard.
I have been using Snov.io for the past 4 years and have not faced any major issues with the platform.
Their support team is also very responsive and quickly resolves your issues,” – Murtaza P., Demand Generation Manager
📌 My verdict:
I can confidently recommend Snov.io. It has a straightforward interface as well as a huge database covering most B2B use cases. The variety of automation features, plus your own CRM at hand, makes sales outreach more productive. I also appreciate the system’s stability and security. It handles data responsibly, which is paramount when working with personal information.
I think only teams that rely on cold calls would find any downsides to the Snov.io platform: there’s not much phone information available at the moment. But for LinkedIn or email-focused sales teams, it’s a perfect choice.
Best for: Small and medium businesses, looking for a solution with advanced filtering capabilities.
G2 rating: 4.7 ⭐️
Price: Paid plans start from $59/month; an unlimited free trial is available.
Apollo.io is an AI outbound platform for prospecting, lead generation, research, as well as cold outreach.
Core Apollo features:
Ease of implementation:
When I tested Apollo, I ran into a small hiccup right away – it was impossible to register with my main business email addresses. It’s a minor thing for me, but for users who have a preferred address, it may be a major disappointment. The learning curve is a bit steep, though the interface itself is straightforward.
Quality of support:
Based on my experience, support was helpful when I reached out, though response times vary, sometimes being slow during peak usage hours.
What users say about Apollo.io:
“I can find high-quality leads, enrich my existing database with accurate contact details, and launch email sequences directly from the platform. It saves me time, keeps my workflow simple, and makes my sales process much more effective. Its basic use is simple, but the other functions are not very user-friendly,” – Tatiana B., Legal Consultant
📌 My verdict:
Apollo.io’s database is sufficiently big, while the AI-driven filters can make prospecting more precise if you use them wisely. Enrichment works well, too. Pricing is on the higher side, and I’d say it’s only really worth it if you plan to use the advanced AI filtering or enrichment features regularly. For simpler prospecting needs, there are more cost-effective options.
Best for: Medium or large businesses, looking for an enterprise-grade solution with an extensive contacts database, along with advanced analytical capabilities.
G2 rating: 4.5 ⭐️
Price: Pricing is available by request. A limited free trial is offered after a demo.
ZoomInfo Sales is a prospecting acceleration platform with an extensive database. In addition to lead discovery, it offers features for buyer intent tracking, website visitor tracking, conversation intelligence, and outreach automation.
Core ZoomInfo features:
Ease of implementation:
When I tried to test ZoomInfo, I ran into an issue signing up right away. Unfortunately, you can’t just sign up for free without first having a call with their sales team. It may be okay for enterprise software, but it’s not ideal if you just want to test things yourself.
The learning curve is rather steep, but the platform is fairly easy to use once you complete the initial onboarding.
Quality of support:
Customer support is responsive and professional, which matches the tool’s enterprise focus.
What users say ZoomInfo Sales:
Though I haven’t experienced it by myself, some users report outdated contact data as well as inconsistencies in the buyer intent insights.
“What I like best about ZoomInfo Sales is its comprehensive and up-to-date database of leads and companies. It’s easy to search, filter, and segment based on specific criteria, which helps streamline the prospecting process.
What I dislike about ZoomInfo Sales is that some of the contact information can occasionally be outdated or inaccurate, which requires additional verification. The pricing can also be high for smaller teams, and there’s a bit of a learning curve when first navigating all of its features.” – Derrick G., Marketing Assistant
📌 My verdict:
The platform covers a wide range of leads with deep firmographic/demographic details. The pricing, however, is in the higher range of the market. It only makes sense if you truly need enterprise-scale prospecting or highly specific info that smaller tools can’t provide. For most small or mid-sized teams, I would recommend using a more cost-effective solution.
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Outreach sales acceleration tools focus on scaling as well as personalizing communication across email, phone, LinkedIn, or other channels. They automate outreach campaigns, manage deliverability, and track engagement.
Best for: Medium and large businesses, looking for an enterprise-grade solution with multi-faceted outreach capabilities.
G2 rating: 4.3 ⭐️
Price: Custom pricing available upon request.
Outreach.io is an AI revenue workflow platform that allows users to forecast revenue, build sales pipelines, automate outreach, as well as track and analyze deals.
Core Outreach.io features:
Ease of implementation:
Outreach.io is considered an enterprise-grade platform for a good reason. Its learning curve is very steep. For me, the platform appeared rather complex to get started.
Quality of support:
I find the support team knowledgeable and professional. Yet, sometimes tickets can take time to be resolved.
What users say about Outreach.io:
“I loved using Outreach while making sales calls, generating pipelines, and doing research. It was super easy to organize my day and my tasks and see what I had left to do each day/week. I loved being able to make and share templates with my team as well.
However, there were some hiccups with the sequences, and it took a lot of time to iron out our processes.” – Lauren W., Head Swim Coach
📌 My verdict:
Overall, Outreach.io is likely suited for large sales teams that rely on both cold calls and digital channels, requiring detailed reporting across them. For smaller teams or digital-only outreach, cheaper B2B sales software would make a better fit.
Best for: Large businesses or enterprises, looking for a solution with advanced automation capabilities for every stage of the sales cycle, tailored insights into prospects’ behavior, and teamwork capabilities.
G2 rating: 4.5 ⭐️
Price: Available upon request.
Salesloft is a comprehensive sales platform for pipeline generation, seller coaching, customer lifecycle automation, and opportunity management.
Core Salesloft features:
Ease of implementation:
The platform is complex and requires extensive training to get started.
Quality of support:
Frankly, when I tested it, responses took a long time to arrive.
What users say about Salesloft:
“We’ve significantly improved our outbound workflows thanks to automation features, call logging, and the seamless Salesforce integration. I also love that we can track performance at both the rep and team level through dashboards, which makes coaching so much easier.
The reporting features are a bit limited and sometimes require manual exports for deeper analysis. The email formatting can also get clunky if you’re using custom branding or pasting in external content. I wish there were a few more options to customize dashboards or pull flexible data views.” – Jaime B., Sales Development and Inside Sales Mgr.
📌 My verdict:
Salesloft may be a handy solution for teams that require advanced call analysis and sales coaching features. For simpler outreach or smaller-scale operations, it’s not the best sales acceleration software, in my opinion. Besides, you can’t test it in real time for free. You’ll either need to watch a product tour or schedule a call with Sales, which, frankly, takes time and nerves.
Best for: SMBs, as well as freelancers and solopreneurs, looking for a simple solution for tracking campaign metrics.
G2 rating: 4.4 ⭐️
Price: An unlimited free trial is available. Paid plans start from $19/month per seat.
Yesware is an Outlook/Gmail add-on for simple outreach tracking and campaign scheduling. It integrates into the inbox, allowing users to monitor open, click, and bounce rates of their email campaigns, save top-performing emails as templates, and schedule follow-ups.
Core Yesware features:
Ease of implementation:
It took me just a few minutes to set up Yesware, so it was easy to start using the tool right away.
Quality of support:
Unfortunately, during my test, support wasn’t always responsive.
What users say about Yesware:
“Helps manage a larger volume of email sending than just one or two.
Not always sure that my emails actually make it through spam filters, plus there’s not a lot of ways to throttle settings,” – Ashley A., Account Executive
📌 My verdict:
Even though Yesware is priced moderately, which is a plus for small teams, it’s hard for me to recommend this tool. During my test, I ran into a few issues: tracking accuracy wasn’t always accurate, support was silent for too long, plus the interface feels very dated, personally for me. There are better sales acceleration tools for Gmail at roughly the same price.
Best for: Sales, marketing, or hiring teams who need to optimize their outreach and meeting scheduling.
G2 rating: 4.6 ⭐️
Price: An unlimited free trial is available. Paid plans start from $34/month.
MixMax is an Outlook and Gmail-based tool for meeting scheduling as well as engagement analysis. It allows users to create email sequences and monitor the recipients’ activity from their native mailboxes.
Core MixMax features:
Ease of implementation:
Setup is simple, the interface is modern and intuitive, plus the learning curve is very easy.
Quality of support:
Customer support was quick to help me with issues that arose.
What users say about MixMax:
“Super easy to use, especially if you need to send short, simple sequences. We use it for UX Research recruitment and tracking view/send rates, and it works quite nicely. Also, the integration with Gmail is super helpful, especially with email templates and reminders.
The layout feels old-fashioned, especially for their calendar. That’s why I’m refraining from using it, as I don’t feel comfortable sending this out to prospective research participants,” – Jana, UX Researcher
📌 My verdict:
Overall, MixMax is a solid option for Gmail users who want a simple outreach tool, but it’s definitely not a full-fledged sales enablement platform. If you decide to test this tool, keep in mind that it doesn’t play well with some other Gmail add-ons, which can be frustrating if you’re running multiple extensions.
Best for: Sales, marketing, or hiring teams that are looking to fully automate their sales outreach with the help of AI agents.
G2 rating: 4.6 ⭐️
Price: A free 14-day trial is available. Paid plans start from $60/month.
Klenty is a platform for multichannel outreach automation. It provides tools for creating outreach sequences, including calls, emails, and LinkedIn messages, as well as AI SDRs who can fully take over the communication with prospects.
Core Klenty features:
Ease of implementation:
The setup is quick; the interface is straightforward.
Quality of support:
Customer support was responsive and helpful during onboarding.
What users say about Klenty:
“Their support is excellent, and they have a very robust API with great documentation. Though I don’t appreciate API limitations. And the tool is a bit pricey, but still reasonable,” – Jordan S., CEO and Founder
📌 My verdict:
Klenty’s strong side is definitely its AI SDR functionality. It can handle outreach across channels and even take over calls. I would say this tool is worth the price if you actually plan to use AI SDR and automation capabilities. But for teams that just need standard B2B sales software, it might be a bit overpriced.
Best for: SMBs and solopreneurs looking for a simple multichannel outreach tool.
G2 rating: 4.7 ⭐️
Price: No trial is available. Paid plans start from $29/month.
Mailshake is a B2B outreach platform that allows users to find prospects and reach out to them via email, phone, or LinkedIn. It also offers AI tools to accelerate sales by simplifying email writing and automatically tracking leads’ interest level.
Core Mailshake features:
Ease of implementation:
Campaign setup takes minutes, while the interface is clean and minimalistic.
Quality of support:
When I tested Mailshake, the support team was responsive and just overall a pleasure to talk to.
What users say about Mailshake:
“It’s easy to use, practical, fast, and makes sending automated emails much easier. I also enjoy the live online sessions, where they give tips on how to write better emails, teach new users how to use the platform, and answer questions about the platform.
A/B testing can be a bit confusing, as when we try to move a contact from A to B, it always gives an error. And when we add new contacts to a campaign using an Excel contact list, sometimes some contacts are missing. For example, my list has 100 contacts, but when I import them into Mailshake, only 98 are added to the campaign,” – Emilaine C., Business Development and Sales
📌 My verdict:
Overall, Mailshake is a beginner-friendly platform with a reasonable price. Their major drawback for me, however, is the lack of a free trial – I couldn’t imagine committing to any sales enablement platform without first seeing how it fits into my workflow. Multichannel capabilities are only available on the highest-tier plan, while some users note integration issues. Considering these factors, I can’t recommend it as a suitable tool to speed up sales for now.
Best for: Sales and marketing teams using Salesforce CRM for deal management.
G2 rating: 4.6 ⭐️
Price: Custom pricing plans are available on request.
Groove is a sales engagement tool that is a part of the Clari revenue management platform. Being famous for its integration capabilities with other sales enablement platforms, including Salesforce and Salesloft, Grove helps sales teams to consolidate all outreach activities and sales data under one roof.
Core Groove features:
Ease of implementation:
It depends on whether users are familiar with Salesforce products. For teams that have already used such platforms, the learning curve is gentler.
Quality of support:
Customer support is helpful, though responsiveness may vary depending on your plan.
What users say about Groove:
“I can send off hundreds of emails in bulk the same day. Additionally, Groove support is efficient at answering questions and resolving my issues. Very reliable team y’all have over there. I use it frequently for my work as a BDM.
My frustration is with the UI. It feels very clunky, and Groove is often saying an issue has occurred with that little issue pop up when I’m about my normal business, so then I have to stop using Groove and do something else until the engineering team resolves it.
And other parts of the UI seem counterintuitive and difficult.” – Bethany C., Customer Success Manager
📌 My verdict:
Overall, Groove makes sense for large teams that want deep pipeline visibility and strong integration capabilities. Still, the unclear pricing and some performance quirks may turn off users who value transparency and speed.
CRM-centric sales acceleration tools focus on managing relationships and pipeline efficiency. They centralize contacts, deals, tasks, and team collaboration, ensuring no prospect is forgotten and every interaction is logged.
Best for: Businesses of all sizes, looking for a reliable CRM with advanced analytics and teamwork capabilities.
G2 rating: 4.4 ⭐️
Price: An unlimited free trial is available. Paid plans start from $15/month.
HubSpot Sales Hub is an AI-powered tool for pipeline building and deal monitoring. It helps users identify relevant leads, reach out to them, and build a relationship, while keeping the entire sales team in the loop.
Core HubSpot features:
Ease of implementation:
For me, HubSpot is one of the most user-friendly CRM platforms out there. The platform is very easy to set up and work with.
Quality of support:
My overall experience with their support team is very good.
What users say about HubSpot:
“I like HubSpot because the layout is clean and simple, making it easy to navigate. It has all the standard CRM features, like tracking the progress of prospects’ calls and activities, but I particularly appreciate the built-in email assistant, which makes my workflow much easier. I’m still in the early stages as a startup, but so far, I’m enjoying the ease of use, especially having used many CRMs throughout my sales career.
The only hurdle I’ve come across was trying to upload data from a spreadsheet of past prospects – I had to manually insert company names,” – Alain D., Founder
📌 My verdict:
HubSpot is a great entry point for teams that want a clean interface, fast onboarding, and an all-in-one CRM. Yet, if you need more advanced sales automation and reporting features, their cost may feel a bit pricey.
⭐ Already using HubSpot and want more lead generation and outreach features? Try Snov.io + HubSpot integration!
Best for: SMBs and solopreneurs, looking for a simple and reliable CRM that doesn’t cost a fortune.
G2 rating: 4.7 ⭐️
Price: Paid plans start from $19/month; a 14-day free trial is available.
Close is a CRM sales enablement platform with all the essentials any business needs. It helps sales teams organize their data, get a full view of communications with each prospect, manage pipelines, and track the team’s performance.
Core Close features:
Ease of implementation:
The tool is very easy to set up and use, boasting a clear interface.
Quality of support:
Support is one of this platform’s strong points. Many users (including me) found it fast and genuinely helpful.
What users say about Close CRM:
“You don’t need to upload your leads manually. In every lead you have, you can see the entire history, emails, calls, and texts in just one screen. Also, they got an AI to help you with enhancing your work, like text and email.
I love everything about this platform, but maybe we can add some features where you can separate all your prospects. Like a room where you can monitor all your prospects and number of priorities,” – Mark W., Sales Representative
📌 My verdict:
I would recommend trying Close if you value simplicity above all else. For users who want a more robust tool to accelerate sales, this might seem a bit too basic. Its pipeline, reporting, and lead management tools don’t go much beyond the essentials.
Best for: Sales, marketing, or customer success teams that need deep insights into their conversations with prospects and clients.
G2 rating: 4.7 ⭐️
Price: Pricing information and a free trial are available upon request.
Revenue.io is a Salesforce add-on for recording and analyzing conversations for coaching sales professionals on how to assess the interest of each prospect.
Core Revenue.io features:
Ease of implementation:
The setup reportedly takes time and technical skill. It’s not the kind of tool you just plug in and start using immediately.
Quality of support:
Revenue.io’s customer support and implementation teams are knowledgeable and responsive.
What users say about Revenue.io:
“It is easy to install (with the support of the Revenue.io team), and once it’s on your browser, all you have to do to access it is click a button. My team uses Revenue.io daily in their customer outreach, and we are actively looking for ways to better take advantage of its features.
We have very few major issues with Revenue.io. The platform does what it is supposed to do and, aside from the occasional technical hiccup where audio gets a little glitchy (which may just be due to poor internet connection), there aren’t any glaring issues we have encountered,” – Austin Z., Director of Pharmacy Engagement
📌 My verdict:
Revenue.io is a strong sales enablement platform for teams that rely heavily on calls and Salesforce integration. It’s better for those users who need call tracking, analytics, and coaching than on contact management or CRM-style organization.
Best for: Large teams that engage with high-value leads in highly regulated niches.
G2 rating: 4.5 ⭐️
Price: Pricing information is available upon request.
VanillaSoft is a combined dialer, engagement automation, and CRM platform. It helps enterprises connect with leads, optimize lead routing and handling, as well as analyze teams’ performance.
Core VanillaSoft features:
Ease of implementation:
For me, the interface feels outdated compared to most modern sales tools. Plus, the onboarding isn’t effortless. Some implementation support is needed.
Quality of support: very good.
What users say about VanillaSoft:
“The CRM for managing leads is fantastic. I love how easy it is to navigate. Once set up properly, the leads simply pop up in order; I can dial, email, or text with ease. Setting follow-ups is easy. Easily 8 out of 10 for the CRM side.
The VS Connect (dialer) has potential, I suppose, but the support team has no clue what they are doing. I have worked with many different dialers and software, and this is by far the worst support experience to date,” – Cliff H., Senior Sales Associate
📌 My verdict:
VanillaSoft’s lead distribution and call management features are its strongest points. The red flag (personally for me) is that pricing isn’t publicly available, which makes it hard to evaluate the tool upfront. Plus, many users report occasional lagging issues. Considering all the above-mentioned cons, VanillaSoft wouldn’t be my first choice among sales enablement platforms.
Best for: High-velocity sales and marketing teams looking for a simple yet powerful cloud-based CRM.
G2 rating: 4.5 ⭐️
Price: A 21-day free trial is available. Paid plans start from $11/month.
Freshsales is an AI-powered CRM that is a part of a larger sales acceleration platform. It helps sales and marketing teams get on the same page by using the CRM as a single tool to speed up sales, with shared context and customized communications.
Core Freshsales features:
Ease of implementation:
The tool is easy to get started owing to guided setups for email, pipelines, as well as other essentials.
Quality of support:
Sometimes I had to wait a while before I got a reply from support.
What users say about Freshsales:
“We have benefited from how well everything integrates – email, chat, phone support – it’s all in one place.
Customizing certain workflows or reports can take more time than expected – especially if you’re not technically inclined,” – Justin A., Principal Consultant
📌 My verdict:
Freshsales looks like a modern CRM. Profound customization, though, can get tricky. Adjusting reports or creating more advanced automations takes extra time, especially if you’re not very technical. In my opinion, if you want a simple CRM without robust customization capabilities, there are other sales enablement platforms offering the same functionality for free.
Picking a tool to speed up sales for your business is about the precise fit for your needs and budget. The right platform should slot into your current flow, fix the specific bottlenecks you care about, and show ROI within a few months.
If you aren’t sure where to start, I recommend sticking to the basics of any sales software selection:
Exploring other users’ testimonials can be helpful as well, but it’s still better to rely on your unique experience. Prioritize solutions that provide quick results during the trial, offer robust security features, show high-quality support, and have predictable monthly expenses.
Sales acceleration tools can become the key to growing your business, or they can drain your budget and cause overwhelm. It all depends on how well it aligns with your goals and workflows:
At the end of the day, the best tool is the one that your team will actually use and that delivers measurable results fast. If the idea of testing multiple apps seems overwhelming, start with Snov.io right now for free, and see if you like it. There’s a big chance you won’t have to experiment with anything else.
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