Iceberg Cyber

Iceberg Cyber is a Toronto-based cybersecurity intelligence company founded in 2021 that has built an entirely new category of prospecting tool specifically designed for Managed Service Providers: Cyber Powered Prospecting. With over 10 million Cyber Scores generated, participation in the Rogers Cybersecure Catalyst accelerator, and a presence at 200+ industry events, the company has established itself as a pioneering force in helping MSPs win new business through intelligence rather than guesswork.

The founding insight came from a stark reality: the FBI has stated that 90% of small business cyber crime is entirely preventable. Most MSPs already have the technical skills to secure their clients. The challenge is not capability — it is that prospects do not feel urgency until after they have been breached. Iceberg Cyber solves this by making hidden cyber risk visible before the sales conversation begins, giving MSPs an opening that creates genuine urgency and differentiates them from every competitor making generic IT pitches.

The Cyber Score — Iceberg's flagship product — functions like a credit score for cybersecurity. An MSP enters a prospect's website URL and within 30 seconds receives a detailed report showing the company's Dark Web exposure, website security vulnerabilities, email authentication status, and other quantified risk indicators. This intelligence transforms cold calls: instead of pitching services, the MSP walks the prospect through their specific vulnerabilities, building authority and trust from the very first interaction.

Beyond initial prospecting, Iceberg provides 24/7 Cyber Monitoring that tracks client accounts continuously, generating Cyber Reports that keep existing customers engaged and create natural upsell opportunities as new risks emerge. The platform also includes the Dream 200 targeting system — a structured approach to identifying and engaging the 200 highest-value prospective accounts with the highest precision.

For MSPs tired of generic IT conversations that go nowhere, Iceberg Cyber provides the intelligence infrastructure that turns cybersecurity expertise into a consistent, scalable client acquisition advantage.