Leads Up

Leads Up is a Brazilian B2B lead generation agency focused on delivering the raw material of commercial success: a consistent, qualified flow of sales-ready prospects for businesses that need to grow their pipeline without waiting for referrals or inbound traffic to mature. Led by Gilberto Grego, the company operates on the conviction that lead generation done correctly is a precision discipline — not a volume game — and that every campaign should be judged not by the number of contacts reached but by the quality of the pipeline it produces.

The agency works with B2B companies, SaaS businesses, and professional service firms across a range of industries, building and executing outbound prospecting operations that generate measurable pipeline. Every engagement begins with a thorough understanding of the client's commercial context: who their ideal customer is, what problems they solve, which industries and company sizes represent the best opportunities, and what the buying process looks like in their specific market.

Leads Up's core service covers the complete prospecting lifecycle: ICP definition and validation, total addressable market identification, multi-source prospect list construction with verified contacts, personalised outreach sequence development, multichannel campaign execution across email and LinkedIn, and qualified lead delivery to the client's sales team. The agency operates as an extension of the client's commercial team, reporting on campaign performance with the transparency and accountability of an internal resource.

What distinguishes Leads Up is an unwavering emphasis on list quality over list size. In B2B prospecting, reaching 300 genuinely ideal prospects with a relevant, personalised message consistently outperforms reaching 3,000 marginal contacts with a generic script. This quality-first approach is visible in every aspect of the agency's work — from the time invested in building accurate ICP criteria to the care taken in crafting outreach that earns attention rather than demanding it.

For companies that want the benefits of a professional outbound operation without the overhead of building an in-house SDR team, Leads Up provides a cost-effective, immediately operational alternative that starts generating qualified pipeline from day one.