In 2025, cold outreach isn’t just routine; it’s a game of intelligence. With decision-makers flooded by dozens of generic messages every week, only hyper-relevant emails stand a chance.
In fact, 71% of decision-makers cite a lack of relevance as the primary issue with cold emails.
Moreover, our internal data specialists analyzed over 44 million emails sent via Snov.io and concluded that personalization in emails is more than just adding a “Good morning” or “Good afternoon” Spintax variation to your emails. In particular, reply rates were almost identical: 1.09% with Spintax compared to 1.28% without.
Our team has long been aware of this issue, which is why we released two major updates last month: AI ICP and Buyer Persona Generator, as well as an ICP-based email builder.
Let’s jump in!
Outline
AI Ideal Customer Profile Generator: find your target audience in seconds
Successful outreach starts before you send the first message. If you’re not targeting the right people, no amount of personalization can save your campaign.
Introducing AI Ideal Customer Profile Generator, your starting point for smarter and more efficient outreach!
No need to spend hours manually researching decision-makers in your industry, getting lost in countless spreadsheets and irrelevant data.
Now, all you have to do is:
1. Add your company profile.
2. Describe your product or services.
3. Generate ICPs.
And this is it! In a matter of seconds, you’ll get 8 ICPs. You can also generate more if needed.
Your ideal customer profiles will contain the following information:
- ICP name
- Industry
- Location
- Job title
- Company size
- Pain points
- Additional information
→ Learn more about how to create an ICP for your company
After completing this stage, it’s the perfect time to start creating your highly personalized emails.
ICP-based Email Builder: boost conversions with targeted outreach
Once you’ve nailed down your ICPs, it’s time to act on them. That’s where our ICP-based Email Builder steps in.
This tool doesn’t just help you write faster. It helps you write better by crafting emails that match the pain points, roles, and interests of your ideal customers.
Here’s how you can do that:
Step 1. Select a product and an ICP.
We will implement every detail to create an irresistible offer for the chosen segment.
Step 2. Choose unique selling points (USPs).
If the AI-generated USPs don’t match, you can edit them, generate more, or add your own.
Step 3. Create a draft.
Here, you will see four email copies based on the information you’ve provided before. You can copy and paste any version you like into the email campaign or further improve it in the next step.
Step 4. Customize your email with formula and style options
Here, you can make your email even more eye-catching with the help of:
- Email formula
- Email style
- Your own AI prompt
For example, you can add a sense of urgency (formula) and make the email copy Data-Driven as Neil Patel.
You can choose from 20+ email style options inspired by world-famous marketing experts and entrepreneurs!
→ Learn more about how to write targeted cold emails with AI Email Builder
Unibox: sync emails for better focus
Our team continues to improve Unibox to make bulk outreach even more structured and simple for you.
Now, when you connect a new mailbox, Unibox by default will sync email threads only if they were initiated through Snov.io campaigns or direct messages. You can manage your preferences in your email account settings.
Become our affiliate partner!
Did you know that with our affiliate program, you can get a 40% lifetime commission?
That’s right!
Our affiliate program is one of the strongest in the industry, because we treat our affiliates like our business partners. Here’s what you can expect:
- 40% lifetime commission from the very first referral
- 20% commission on LinkedIn automation add-ons
- Unlimited referrals and payouts
- New sleek commission dashboard + instant promo materials
- 24/7 human support, no AI chatbots
Our goal is to create a program that provides partners with clear commissions, transparent tracking, and ongoing support. We believe in building trust through consistency, fairness, and shared growth.
PR and Communications Manager at Snov.io
And this is all for now.
We have many exciting updates prepared for this Fall, so stay tuned!
Thank you for being part of the Snov.io community 💜