Launching a startup is both an exciting and challenging endeavor. It’s a journey filled with endless opportunities for innovation, but it also comes with significant hurdles, from securing funding to standing out in a competitive market.

According to the Global Startup Ecosystem Report 2022 by Startup Genome, nearly 90% of startups fail. Another study highlights that a lack of funding is one of the primary reasons behind these failures. And one of the biggest challenges contributing to this funding gap? Finding the right investors to back your venture.

One sure way to connect with key decision-makers and raise funds for your new business is through cold emailing. This approach provides a scalable, cost-effective way to pitch ideas and build valuable relationships. When done right, a well-crafted cold email can grab attention and open the door to meaningful conversations that might otherwise be out of reach.

But how exactly can you build an efficient cold emailing strategy? And what steps can you take to ensure your emails stand out and actually get noticed by investors?

Our marketing specialist, Kseniia, breaks down the most important aspects of reaching out to investors and making every cold email count.

After watching the video, you’ll learn how to:

1.Target the right investors

Sending emails to the wrong investors wastes your time and resources. Kseniia explains how to identify investors who:

Specialize in your industry.
Align with your startup’s growth stage.
Share your values and offer expertise.

💡 Pro tip:

Use the Snov.io LinkedIn Email Finder to build a list of targeted investors with verified contact information in minutes!

2. How to prepare for outreach

Before you hit “Send,” ensure your email account is ready to land in the inbox—not the spam folder. Kseniia shares how tools like the Snov.io Deliverability Check and Email Warm-Up can optimize your email setup for successful campaigns.

💡 Pro tip:

With the Snov.io Deliverability Check and Email Warm-Up, you can prepare your account for bulk sending and ensure your emails always reach their recipients.

Plus, you can get personalized insights into what exactly needs to be fixed to get a perfect deliverability score!

3. How to write winning cold email copies

Writing cold emails to investors is an art—and Kseniia breaks it down with actionable advice.

4. Why personalization and follow-ups matter

You don’t want to send the same generic email to all your recipients. This simply won’t work, and your email campaign might not bring positive results.

💡 Pro tip:

Snov.io’s Campaign tool provides built-in personalization features, such as Dynamic Content and Spintax, to help you customize your emails and initiate smooth communication with your future partners.

Last but not least, with AI-powered Sentiment Analysis, you can automatically identify and target those who are interested in your offer, focus your attention on them, and avoid wasting time and resources on others.