You’ve probably already tried Lemlist, liked it, but after a while, encountered some performance issues or missing features. Well, settling for a tool that doesn’t fully meet your needs, or endlessly switching platforms, is indeed frustrating. The worst part, however, is that this can cost you both time and revenue.
This guide breaks down the best Lemlist alternatives so you can find a tool that actually works for your process.
Outline:
I’ve researched the 10 best Lemlist alternatives and picked my top-5 list so you could quickly compare their features, rating, and price. Click on each software to navigate to its detailed description.
| Tool | Best for | Features | Pricing |
|---|---|---|---|
| Snov.io | Comprehensive multichannel outreach automation for B2B at an affordable price | 50M+ contact database, Multichannel outreach (Email + LinkedIn), AI ICP Generator | Free plan available; paid plans start at $39/month* |
| Instantly.ai | Easy-to-use cold email platform | AI-driven B2B database, verified contact data, real-time company insights, email + phone outreach | 14-day free trial; paid plans start at $37/month |
| Reply.io | Multichannel sales automation with strong AI assistance | Jason AI, B2B database, multichannel (Email, LinkedIn, SMS, WhatsApp, phone) | 14-day free trial; paid plans start at $99/month |
| ZoomInfo | Enterprises and mid-market sales teams that need consistent outreach | AI-driven B2B database, real-time company insights, email + phone outreach | 7-day free trial; free plan; pricing starts from $130** |
| Hunter.io | Simple cold email platform with reliable contact data | Email finder, email verifier, signals for event alerts, basic cold email platform | Free plan available; Paid plans start at $49/month |
* Pricing tends to change, so consider checking the actual information on products’ websites.
** ZoomInfo doesn’t publicly disclose its pricing. You can access it after you subscribe. As I’ve tested this tool for my research, I shared the pricing I saw on their landing page.
Keep reading this article to explore in detail how these, as well as other Lemlist competitors, can solve your specific challenges.
With a G2 rating of 4.5/5, Lemlist is a known sales engagement platform that helps teams connect with prospects via email, LinkedIn, WhatsApp, etc.
The tool uses AI to handle prospect research and outreach personalization, making your campaigns more relevant. These capabilities help you get more replies, book more meetings, and close more deals.
Key Lemlist features
With Lemlist, you can automate your cold outreach campaigns owing to its following functionality:
Lemlist pricing
Lemlist offers a 14-day free trial. Paid plans start at $69 and include automated outreach, deliverability, lead-generation features, and integrations with key CRMs.
I analyzed many G2 reviews to identify common challenges people face when using this platform. Here’s what keeps coming up:
Taken together, these concerns reveal the main obstacles teams face when using Lemlist.
Not sure if it’s time to switch? I’ve identified the profiles that benefit most from exploring other options.
If you’re managing large-scale outreach across multiple domains, the pricing can feel steep for larger teams, and managing numerous templates becomes messy as you scale. Data-driven teams will also feel restricted by reporting limitations.
Those with complex automation needs may find Lemlist limiting. Plus, occasional minor UX glitches disrupt workflows, and the learning curve is steeper than it looks, with some features taking trial and error to figure out.
Put simply, if you’re outgrowing what Lemlist offers, it’s worth exploring other options.
I looked at G2 user reviews to identify common challenges and priorities. This helped me decide the main criteria for comparing the best Lemlist alternatives. Plus, I took these additional factors into account:
So, I picked 10 not only feature-rich but also accessible tools, analyzed them inside out to come up with the following review.
G2 rating: 4.5/5
Best for: Businesses of all sizes that are looking for a comprehensive sales engagement solution for high-volume outreach.
Pricing: Free plan included. Paid plans start at $39/month.
Snov.io is definitely one of the best Lemlist alternatives for teams seeking an all-in-one sales automation tool. With over 50 million business contact database, AI-powered LinkedIn and email campaigns, free CRM as well as integrations with 5,000+ apps, it simplifies every part of your outreach process.
Why it’s a good alternative to Lemlist:
Users love how versatile Snov.io is in terms of features. It handles multichannel automation (email+LinkedIn), including automatic withdrawal of LinkedIn connection requests, which Lemlist lacks.
Besides, Snov.io offers new users step-by-step guidance on its products, moving you smoothly through its intuitive interface. A 24/7 human support team reacts to all requests instantly, plus you can always address the AI Assistant in Snov.io’s knowledge base to find the necessary technical information.
Its Bulk Email Finder retrieves verified addresses from up to 20,000 domains with up to 98% accuracy.
What really stood out to me was Snov.io’s AI ICP generator. It automatically builds detailed customer profiles with specific pain points, goals, and job titles based on your product description. This makes your outreach more targeted, so you can contact only those prospects who actually face problems you solve.
Snov.io outreach capabilities:
Apart from boosting email engagement, Snov.io manages LinkedIn campaigns, automating LinkedIn prospect search, connection requests, post interactions, personalized messages, InMails, and follow-ups.
You can combine both channels into a single, cohesive sequence to catch your prospects wherever they spend more time.
Snov.io allows you to use as many accounts as you need and manage all your engagement within a unified inbox.
If you’re a Gmail fan, you can use a free Unlimited Gmail Tracker from Snov.io. It functions as a Chrome extension, tracking your opens and clicks instantly.
Besides, Snov.io offers more advanced analytics for multichannel campaigns, which lets you expertly analyze your outreach performance.
What users say about Snov.io:
Users love Snov.io for its straightforward interface and genuinely helpful support team that delivers actual solutions instead of generic responses. They consistently mention how effortless their lead generation and campaign management have become with Snov.io.
The main tradeoff? Due to so many features, you might need some time to settle down on Snov.io’s platform. But once you learn how everything works, you’ll see why this tool is the best among the Lemlist competitors.
G2 rating: 4.8/5
Best for: Freelancers, agencies, and small businesses that need an easy-to-use cold email platform.
Pricing: 14-day free trial. Paid plans start at $37/month.
Instantly.ai is one of the several AI-powered cold email platforms that help users find leads and automate engagement. It includes a built-in B2B lead database, automated campaign tools, and a CRM that centralizes outreach in one place.
Why it’s a good Lemlist alternative:
Instantly is valued for its simplicity – users find it straightforward to set up and manage, especially when connecting multiple sending accounts or running large-scale campaigns.
The flat-fee pricing also makes costs more predictable for teams managing many inboxes, without surprises as you scale.
What makes Instantly.io outstanding is its AI Agents. For example, the AI Reply Agent acts like a teammate replying to emails, following up, answering questions, etc., on your behalf.
Instantly.io outreach capabilities:
The platform primarily stands as a cold email platform. You can build email sequences, create email copies with the help of AI, connect multiple email accounts, warm them up, use the tool’s B2B database for finding contacts, and monitor campaigns after you launch them.
What users say about Instantly.ai:
Users say Instantly.ai helps them a lot with automating bulk email campaigns. Plus, the tool is easy to set up. A few customers, however, claim that Instantly.ai has less detailed analytics compared to other email outreach tools, so improving this feature in the future would be a great step.
G2 rating: 4.6/5
Best for: Sales teams, agencies, or business founders seeking multichannel AI-powered sales automation.
Pricing: 14-day free trial. Paid plans start at $59/month.
Reply.io is an AI-powered sales automation platform that boosts multichannel outreach, lead generation, and meeting booking across multiple channels. It includes a B2B contact database, AI SDR automation, CRM features, plus Zapier integrations.
Why it’s a good Lemlist alternative:
Reply.io offers multichannel outreach automation, team performance support, and strong AI functionality. For instance, its Jason AI acts just like a real SDR assistant on your side, learning your product and helping personalize outreach, handle replies, book meetings, etc.
Just keep in mind that all AI features Reply.io offers as add-ons that you’ll need to purchase separately, which may be rather expensive. For example, Jason AI SDR will cost you more than $500/a month.
Reply.io outreach capabilities:
They are vast: Reply.io supports email, LinkedIn, SMS, WhatsApp, and phone outreach in one platform. Plus, it helps you take care of your deliverability rate by providing email warm-up as well as an anti-spam & deliverability suite.
What users say about Reply.io:
Users describe Reply.io as a reliable solution for sales prospecting, highlighting its easy automation as well as responsive support. However, some new users can find this platform a bit overwhelming compared to other cold email platforms.
G2 rating: 4.5/5
Best for: Enterprises and mid-market sales teams that need accurate data and sales prospecting tools for consistent outreach.
Pricing: 7-day free trial. Detailed pricing information upon subscription.
ZoomInfo uses B2B data and AI to help businesses find and connect with the right buyers. It provides detailed information about prospective customers, making it easier to target the best accounts while growing your sales pipeline.
Why it’s a good Lemlist alternative:
ZoomInfo stands out for its rich data. It provides verified contact information, AI-driven insights, and real-time updates on company changes. What sets ZoomInfo apart is its ability to show you exactly who’s visiting your website, helping you reach decision-makers while their interest is high.
ZoomInfo outreach capabilities:
ZoomInfo supports email and phone outreach as part of its cold email platform. Plus, owing to its integration with Salesloft AI, you can craft personalized emails and send them to the right prospects on autopilot.
What users say about ZoomInfo:
Users love ZoomInfo Sales for its accurate, real-time contact data, making it easy to reach decision-makers. A top Lemlist alternative, it simplifies prospecting, though some contacts can be outdated.
G2 rating: 4.4/5
Best for: Sales teams, recruiters, or marketers who need a simple cold email platform that provides reliable contact data.
Pricing: Free plan available. Paid plans start at $49/month.
Hunter.io is a sales prospecting tool that helps teams find email addresses from company domains or specific professionals. It simplifies lead sourcing by crawling the web for publicly available contact data and helps automate cold outreach campaigns.
Why it’s a good alternative to Lemlist:
Hunter.io gives much focus to providing verified contact data, which helps maintain clean lead lists. What also catches attention is Hunter.io’s Signals feature, which tracks company events and sends alerts so you know the best time to contact potential leads.
Hunter.io outreach capabilities:
Hunter.io includes a built-in email outreach tool for sending basic campaigns directly from this platform, which you can further track for important metrics. Setting automated follow-ups is also not a problem. Besides, you can use Hunter.io’s ready-made templates, saving much time and effort.
What users say about Hunter.io:
Users underline how quickly this tool finds verified emails as well as its intuitive interface. Yet, some customers feel the service isn’t as features-rich as other cold email tools.
G2 rating: 4.7/5
Best for: Sales teams, SDRs, and growing businesses that need an email outreach tool with built-in lead scoring.
Pricing: Free plan available. Paid plans start at $59/month.
Apollo.io is an AI-driven sales automation tool that helps teams find verified leads, enrich contact data, and run outreach campaigns from one place.
Why it’s a good alternative to Lemlist:
Based on user feedback, Apollo.io performs more effectively with larger contact lists and provides faster, more reliable search results. Also, what I liked about Apollo is its versatile filters as well as lead scoring functionality, which helps to identify the right prospects.
Apollo.io outreach capabilities:
Apollo.io supports multichannel outreach through email, LinkedIn, and phone with automated sequences. Plus, you can personalize your campaigns with AI, trigger next steps, track performance, etc.
What users say about Apollo.io:
Users claim that Apollo.io makes prospecting easy with simple sequences and solid automation. But some note it can feel slightly cluttered due to numerous features.
G2 rating: 4.6/5
Best for: Sales teams, agencies, or businesses running high-volume cold email campaigns.
Pricing: Free trial available. Paid plans start at $39/month.
Smartlead is a cold email automation platform with unlimited mailboxes and email warm-up. It provides a unified inbox to manage campaigns and responses in one place.
Why it’s a good alternative to Lemlist:
Smartlead efficiently handles large lead lists without performance slowdowns, maintaining speed as campaigns scale. Plus, this platform offers you a dynamic IP address, letting you maintain email deliverability at a high level.
Smartlead outreach capabilities:
Smartlead enables efficient email outreach with drip campaigns. A feature that caught my attention is the Pick a Template option, which lets you browse community-made email templates or create your own.
What users say about Smartlead:
Users praise Smartlead for its ease of use, quick setup, and reliable automation, but note drawbacks such as slow loading as well as limited analytics.
G2 rating: 4.6/5
Best for: Sales teams, recruiters, or agencies that need multichannel outreach combining email, LinkedIn, and calling in one system.
Pricing: Free trial available. Paid plans start at $29/month.
SmartReach.io is a sales automation tool designed to manage campaigns across multiple channels. It offers unlimited email accounts, inbox rotation, LinkedIn automation, and CRM integrations for scalable outreach with strong deliverability.
Why it’s a good Lemlist alternative:
SmartReach.io excels in scalability and multichannel functionality. What also distinguishes it among Lemlist competitors is the effective calling tools that let teams listen, whisper, or join live calls.
SmartReach.io outreach capabilities:
SmartReach.io can be used as both a cold email platform and a multichannel tool, offering LinkedIn, WhatsApp, SMS, and phone outreach automation under one roof.
What users say about SmartReach.io:
Users appreciate SmartReach.io’s clean setup, intuitive interface, and responsive support, which makes campaign management easier. Yet, some users feel a learning curve is a bit steep.
G2 rating: 4.4/5
Best for: Sales teams and small businesses that want email outreach tools built into their inbox and CRM.
Pricing: 14-day free trial. Paid plans start at $19/month per seat.
Yesware is a sales and email tracking tool that works right inside Gmail and Outlook. It lets you automate emails, see who’s engaging, and easily manage follow-ups. Everything syncs with your CRM, keeping your team organized without switching between tools.
Why it’s a good Lemlist alternative:
Yesware is an affordable, easy-to-use solution that organizes and automates your outreach directly in Gmail or Outlook. Moreover, this cold outreach platform can boast strong integrations with a variety of CRM systems.
Yesware outreach capabilities:
Yesware offers email outreach tools like multi-channel campaigns, email templates, a built-in meeting scheduler, plus detailed analytics for your campaign performance.
What users say about Yesware:
Users like Yesware’s clean interface and real-time email tracking, which you can do without extra clicks. Generally, it seems to be a solid choice among email outreach tools. That said, technical glitches might pop up now and then, disrupting workflows.
G2 rating: 4.6/5
Best for: Freelancers, SMBs, or agencies focused on B2B lead generation.
Pricing: Offers a free trial. Paid plans start at $21/month.
Waalaxy is a LinkedIn and email automation platform designed for sales teams or marketers who want to scale outreach with minimal manual effort. It combines LinkedIn prospecting, email sequences, and CRM integrations, allowing users to engage leads across multiple channels.
Why it’s a good Lemlist alternative:
Waalaxy offers an intuitive interface, has a mild starting plan, and is easy to set up, which makes it especially helpful for startups or small businesses. Plus, it’s more LinkedIn-centric than Lemlist, offering out-of-the-box LinkedIn automation.
Waalaxy outreach capabilities:
Waalaxy supports multichannel outreach through LinkedIn and email with automated connection requests, sequences, triggers, personalized messaging, etc. In addition, it offers an AI assistant for your messages, handy templates, and a unified inbox for monitoring conversations.
What users say about Waalaxy:
Users love Waalaxy for its ease of use, smooth LinkedIn integration, and powerful automation. It saves time while keeping outreach personal, which makes it an efficient solution for cold sales outreach. Yet, some users mention the high cost, limited free access, and occasional technical glitches.
Now that you know what the best Lemlist alternatives are, let’s figure out how to pick the right solution. Of course, no approach works universally, so testing is vital. But there are a few essential factors you can use as a reference point to make your decision more guided.
What were your key hardships with Lemlist? If its reporting features left you manually exporting to Excel, prioritize tools with detailed analytics dashboards. Struggling with performance on large lists? Look for platforms that handle big datasets smoothly without slowing down your process. This should be your first checkpoint when evaluating Lemlist competitors.
Think about how you’ll use the tool on a day-to-day basis. Do you need advanced conditional logic for complex sequences? Are CRM integrations critical for your team? Make a list of must-have features vs nice-to-have features. This helps you avoid paying for functionalities that are irrelevant to your team.
If you’re prospecting in specific regions or industries, ensure the tool’s database has strong coverage for your target markets. You don’t need incomplete company data, after all.
Customer support can make or break your experience, especially during onboarding. Check G2 reviews specifically for mentions of support professionalism. Generic answers that seem to come from someone who hasn’t used the product themselves won’t suffice while troubleshooting any campaign issues.
Take advantage of free trials to experience the interface’s intuitiveness. If your team is spending hours figuring out the basic features, that’s time lost on actual outreach. The right tool should feel natural after minimal onboarding, not require trial-and-error just to set up simple sequences.
Consider where your outreach efforts are headed. If you’re planning to scale campaigns or add team members, ensure the Lemlist competitor allows it without breaking the bank.
When evaluating Lemlist competitors, focus on what’s breaking your workflow right now. Explore a few free trials, and you’ll quickly know which one makes your work easier. As I did it and shared my review of the best Lemlist alternatives for 2026, let me just recap the key value of each solution:
If you still have any hesitations, start with Snov.io’s free trial to experience faster performance, detailed analytics, and multichannel outreach that scales. No credit card required, just your genuine experience.
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