TL;DR:
Tagging companies in your content on LinkedIn can help you build valuable connections and find leads who are interested in your product. In this guide, we’ll break down everything you need to know about company tagging. You’ll discover both the basic info, like how to mention someone in your LinkedIn post, and more advanced tips, like strategically pairing tags and hashtags.
Ever wondered why some posts or comments on LinkedIn contain clickable users’ or brands’ names? It means someone “tagged” or “mentioned” a particular LinkedIn page.
Tagging a company on LinkedIn isn’t just a nice touch. It’s a smart move. If you’re trying to sell your product on social media, tagging companies can make your content bring more value to your business.
Let’s explore why you should mention your own and other companies on LinkedIn, and how to do it properly.
Key points:
Why tagging companies on LinkedIn is important
Highlighting other companies on your LinkedIn page may seem like free exposure. Yet, in fact, it’s just as beneficial for you as for them. Our experts have witnessed the benefits of mentioning a company on LinkedIn firsthand. Here’s what they discovered:
- The company (and often its employees) will get notified about your tag, increasing your posts’ visibility and reach.
- LinkedIn users often react, comment, or reshare content they’ve been tagged in. This inadvertently leads to more engagement on your page.
- People tend to trust you more if there’s another company that can confirm your words. If they see you’ve tagged a client in a case study, LinkedIn users automatically assume it’s legit. It’s a great way to enhance your credibility.
- Everybody likes to receive credit when it’s due. Acknowledge partners or tools you use to improve your business relationships.
- Mentioning others in your content positions you as active and connected, boosting your Social Selling Index.
The above advantages make it well worth your time to mention others on LinkedIn. However, it’s crucial to keep things balanced. Don’t stuff your every post with brand and company names. Include them when it’s relevant and fits well into your content plan.
Where can you tag a company on LinkedIn?
Now that we’ve explored why and when to mention other businesses on LinkedIn, let’s talk about where to do it. You can tag a company in three main places:
- Posts
- Comments
- LinkedIn Articles
Let’s break each down.
Tagging a сompany in a post
The most common way to give a shout-out to another LinkedIn user or company page is to mention them in your post. It’s quite straightforward:
- Start a new post.
- Type “@” followed by the company name (e.g., @Snov.io).
- A dropdown will appear – click the correct company.
1. Finish your post and hit “Post.”
Seems easy, right? But there are a few more things you can do to boost this post’s engagement and make the most out of tagging someone. Here’s what we recommend:
- Be specific. Mention why you’re tagging this company.
Include a clear CTA. Ask for input to encourage more comments under your post.
❗️Be careful: don’t ask for likes and shares. The LinkedIn algorithm notices such posts and classifies them as spam. It’s a quick way straight into the shadow ban.
Watch this video to always have the power of LinkedIn’s algorithm on your side:
- Use visuals. Posts with images, carousels, and videos usually perform better than plain text.
- Avoid over-tagging. Stick to 1 or 2 relevant companies per post; otherwise, you risk looking like a spammer.
Tagging a company in a comment
Need more exposure on social media but don’t have time or ideas for a post? Mention a company in a comment. You can either mention your own company to boost your page’s visibility or someone else’s to draw their attention. It only takes a minute:
- Find a post on a topic relevant to your niche.
- Write a comment under it.
- Type “@” and the company name.
- Select the right company from the list.
5. Publish the comment.
It goes without saying that your comment should add value to the conversation. Otherwise, it will appear as a cheap marketing trick and may negatively impact your reputation. If you do everything right, though, this tactic can yield great results – especially if the post author engages back.
Tagging a company in a LinkedIn Article
LinkedIn users often forget that they can tag others in their articles. This is unfortunate because including a company name in your article can yield more views and engagement. Long-form content takes time and effort to create, so use every tool you can to increase its visibility.
Tagging a company in an article is just as easy as in a post:
- While writing the body text of your article, type “@” and start typing the company name.
- Choose the correct page from the dropdown.
You can mention companies anywhere in the text – it doesn’t necessarily have to be the beginning or the end. Here are a few ideas of when to tag a company in the LinkedIn article:
- Describing the tools you used;
- Citing sources you got data from;
- Acknowledging your co-authors;
- Giving credit to users who cover similar or adjacent topics;
- Suggesting further reading to your audience to delve deeper into the subject.
LinkedIn tagging tips for advanced users
You might be reading this article and thinking to yourself, “Well, I already do all of this!” Indeed, if you’ve been selling your product on LinkedIn for a while now, you’re familiar with what we’ve described. But don’t close the article just yet. We have a few suggestions on how to up your tagging game.
1. Mention users and companies that are likely to respond
LinkedIn‘s algorithm checks if the company you’ve tagged in your comment or content responded to you. If it did, the algorithm recognizes you as engaged with the community and increases your SSI. But if it didn’t, the algorithm may become suspicious of your content.
With this in mind, always check if the organization you’re tagging is active on LinkedIn. Make sure it engages with other pages’ posts and replies to messages. Mentioning your own business page is the safest bet in this case, because you can be confident it’s real and active.
⭐️ Real-life example:
Dmytro Krasiuk, Outbound Outreach Expert at Snov.io, has used this tactic to attract attention to his post and enhance the brand’s visibility at the same time:
2. Pair mentions with hashtags to enhance visibility
It’s always a good idea to combine a couple of tactics that boost your content’s reach. Use tagging to target a specific company and its employees, but add hashtags to reach others in the industry. Just be mindful not to overburden your post. Include 1-2 mentions and 2-3 hashtags in your short-form content. You obviously can add more in the long-form content wherever relevant.
⭐️ Real-life example:
In the post below, the industry-specific hashtag (#Outlook) is paired with a mention of an industry leader (@Snov.io). This combination amplifies the post’s reach in the email marketing niche:
3. Optimize tag timing and frequency
The first hour or two after posting is the most crucial time for your content to drive engagement. If the algorithm discovers that your post or article is valuable to users, it will start showing it to a wider audience. Thus, make sure your post will go live during the working hours of the company you’ve tagged. This will increase your chances of its swift reply, leading to better visibility.
➡️ Read this article to discover the best time to post on social media depending on the particular goal.
4. Create “tagging challenges” to drive engagement
Encourage your audience to tag someone who might be interested in your post or share a success story in the comments. For example, this can sound like: “Tag someone who helped you close a deal this quarter.” It’s a simple yet effective way to increase the comment volume under your posts while spotlighting companies organically.
⭐️Real-life example:
The post sparked a burst of engagement thanks to the clear CTA and the fun topic of the tagging challenge. Who wouldn’t give kudos to their work bestie? The LinkedIn algorithm, in turn, notices the activity under the post. Consequently, the engine perceives the post as a valuable thought piece and pushes it to a wider audience.
5. Analyze and optimize
Never forget that every audience is unique and requires different tactics to reach it. The most effective way to grow your sales on social media is to learn what works for your audience. This means you have to experiment a lot.
Play around with different types of content to tag companies in, posting times, and hashtags, and analyze the outcome. Uncover trends and optimize your tagging strategy accordingly.
Can tagging companies on LinkedIn help generate leads?
Some sales professionals assume that tagging companies on LinkedIn only helps generate leads by enhancing their visibility and reach. But that’s not entirely true. In reality, it can serve as a shortcut to find out which businesses are interested in your product.
A tagged company reacting to your content is an indication of interest, or, at least, attention. Once you’ve established a connection with a particular business, you can reach out to its core decision-makers with a soft pitch.
How Snov.io can enhance your LinkedIn outreach
Tagging companies on LinkedIn is just a part of networking on this platform. There’s a whole world of prospecting, lead generation, and growth to unlock, and we know the secret to how to do that. 🤫
Here’s how you can scale your LinkedIn prospecting with Snov.io:
1. Get prospect information, including professional emails of the particular company’s employees, with a LinkedIn Email Finder.
Alternatively, you can get prospect data from the LinkedIn search page:
Or from a personal LinkedIn page:
Last but not least, you can use Database Search to find prospects’ data or company data with handy filters, such as location, name, revenue, etc. This tool also automatically shows links to company pages on LinkedIn, which speeds up your prospecting.
2. Ensure their email addresses are valid before reaching out with an Email Verifier.
3. Launch a personalized multichannel campaign with emails and automated LinkedIn actions.
4. Analyze each prospect’s interest level with the help of the Sentiment Analysis feature. This helps you focus only on the most promising leads.
5. Review reply rates, engagement, and other important metrics in the Reports tab.
6. Nurture your leads and close deals.
Want a real-life example?
Fablab Design, an interior design firm specializing in workplaces, residential spaces, and historical renovation projects, faced challenges with time-consuming manual prospecting, limited outreach capacity, and inconsistent follow-ups.
They used Snov.io to scale their outreach and manage their follow-ups. The results? They achieved a 70% acceptance rate in their campaigns, improved lead generation, and scaled their LinkedIn outreach.
LinkedIn automation has left manual tasks behind, freeing up time to focus on strategic initiatives and ultimately leading to increased client engagements and business growth.
Founder and CEO of Fablab Design
Conclusion
Tagging a company on LinkedIn is a simple yet powerful engagement boosting technique. Whether you’re a solopreneur shouting out to a partner or a sales professional showcasing a successful case, mentioning the right company can improve your reputation and expand your reach.
Just remember: tag with purpose, not just for the algorithm. LinkedIn (and social selling in general) is about building relationships first and foremost. And when you’re ready to turn your connections into customers, the Snov.io tools are here to back you up.
