Once you have established your business idea and market, you need to find the right digital marketing strategy to attract potential customers and convert them. A powerful marketing strategy should encompass your business values, value proposition, and critical demographics, among other crucial elements. It should also take advantage of both online and offline strategies. Below are 15 marketing strategies to boost your business’s growth in 2020.
1. Google My Business
Google My Business is a platform by Google where consumers can search for businesses through Google Search and Maps. This platform is free and should be a part of your digital marketing strategy as it helps you manage your profile across the Google platform. With this profile, your company can take advantage of the Google Business Listing and post crucial information such as your physical location, operating hours, and contacts.
Just like on a social media platform, you can share business photos and videos. The platform also has Insights that you can use to know how people find your business online and where they come from. You can also include attributes such as a URL to your website, Wi-Fi availability, or wheelchair access into your business.
Creating informative content for your leads and clients is an essential part of marketing. Blogging is a vital part of any content marketing strategy with research showing that marketers who use blogs receive 67% more leads than those who do not. More importantly, marketers that put out valuable content are 13 times more likely to receive positive ROI.
A business blog allows you to add your personality to the material you roll out. Blogs also form part of other digital marketing strategies because they provide content that leads back to your site. As you generate backlinks to your blog, you increase the traffic to your website.
3. Social media marketing strategies
Social platforms contribute highly to your overall digital marketing strategy because you can grow your fan base and increase your sales. You can advertise your new products, share information, and communicate directly with your customers on a social media account. In this case, a social media account serves as a marketing tool and a sales platform.
Popular platforms include: Twitter, Pinterest, LinkedIn, Snapchat, Reddit. The platforms you choose to include in your social media marketing strategies depend on your target audience. If your marketing is photography-based, Instagram, Facebook, and Pinterest should be part of your social media marketing strategies. However, if your digital marketing strategy is blog-based, Twitter, LinkedIn, and Reddit will work better.
Facebook is the undefeated king, with more than 2 billion monthly users. Using Facebook Ads is an excellent option for social media marketing because you can target your ads for a specific audience. Instagram follows with 500 million monthly users, and social engagement rates 58% higher than Facebook.
4. Search engine optimization
Optimizing the content shared on your website, blog, or YouTube channel helps search engines direct your content towards a user’s search result page. SEO enables you to grow organic traffic for your website and rank higher up on search results. There are three types of SEO you should focus on:
On-page SEO focuses on the use of keywords, long tail keywords, titles, metatags, SEO-friendly URLs, title modifiers, among other page elements.
Off-page SEO concentrates on the backlinks linking to your website. Guest blogging is an effective way to create backlinks for your blog and improve your search engine rankings.
Technical SEO refers to the act of improving the technical aspects of your website to improve its rankings on a search engine. Search engines crawl the web and present websites based on their ease of use to a user. Therefore, optimizing your website to become crawlable, fast, and secure will improve your marketing strategy.
5. Email marketing
An email marketing campaign is crucial to your cold outreach marketing strategy. Since consumers receive several emails per day from marketers, you should create a plan that stands out from the rest and convert your leads into customers. First, the emails should be personalized for every recipient and have a responsive design that is legible on both desktops and mobile devices.
Thanks to online tools, you can create an effective email drip campaign and send emails to hundreds with ease. With the right tools, you can access analytics, and find out how many people subscribe to your email list, read your emails or unsubscribe.
6. Sales productivity tools
Marketing goes hand-in-hand with sales productivity tools to reduce downtime and increase efficiency. Different tools serve various purposes from enabling video calls, conferencing, and webinars, lead generation, email outreach, and CRM. An example of a sales engagement platform (SEP) is Salesforce which is crucial for email tracking and CRM. The purpose of SEPs is to help your sales team deliver high-quality interactions and consequently, market your band.
However, optimizing your sales productivity tools should come with meticulous calculations. You can achieve this will a sales productivity formula. Though no constant formula exists to measure your sales productivity, there are several measurements you can use to verify if your b2b marketing strategies are working.
For example, conversion rates are an excellent measure for your sales productivity formula. Knowing your conversion rates, you can identify the marketing strategies that are generating your best leads and those that need more work or abandoning. Lastly, remember to focus on your salesforce forecasting to estimate your future sales. The best sales forecasting software will help you redirect future resources to generate more revenue.
7. Video marketing
Video is a fast and effective way to share content with your audience. It shows your clients exactly what your product can do for their business. Research by the Aberdeen Group shows that companies that use video for their marketing strategy experience an annual 49% growth in revenue compared to those without video. The results are for both B2C and B2B marketing strategies.
As video grows into an essential component of content marketing strategy, your business should also take advantage. Other than YouTube, platforms such as Drift video now accommodate B2B video marketing strategies by supporting video and chats at the same time.
8. Search engine marketing
After growing your organic traffic through SEO, you can invest in search engine marketing (SEM). With 35% of product searches happening on Google, it is crucial to leverage search engines to show up on the results page. Before investing in a Google Ad campaign, ensure you have the right SEM tools to guide you. Some of the best SEM tools are SEMRush, Google Trends, Google Ads Keyword Planner, and Spyfu.
Podcasts are a great way to gain insight into marketing strategies, but to also roll out information on your business’s products. The content you or a business representative feature in a podcast is another way to explain the solutions you provide. The best part about contributing to a podcast is that you take advantage of other people’s audiences while still marketing your business. You also receive verification from different audiences and establish your online authority.
10. Hosting webinars
According to the Content Marketing Institute, 58% of marketers use webinars, and 35% think that webinar marketing will be highly significant in the future. Why? Webinars are a platform for businesses to share their knowledge and generate leads. Webinars are catchy because they address exciting topics and allow your viewers to see what your products can do. Promote your webinar by recording your broadcasts for leads to watch later. They are an excellent platform to convert leads into customers.
11. Event marketing
B2B event marketing takes advantage of offline marketing. It helps you interact directly with potential leads and clients. With the average CMO allocating 24% of their budget on event marketing, you should also consider this strategy for your business.
There are several ways to take advantage of event marketing. The first is signing up for exhibits to generate leads. The second is VIP dinners to mingle with C-level executives, and conferences to boost brand awareness and establish your presence in the industry.
12. Partner with a marketing agency
Managing a comprehensive marketing plan within a small startup is hectic. In this case, outsourcing your marketing is a wise choice. With a third party, you get to enjoy the full expertise of marketing professionals at a lower cost. 63% of B2B marketers use marketing agencies to accomplish their marketing goals. Professionals will also give you an ideal marketing strategy example and let you envision your future.
13. Account-based marketing
Account-based marketing is the act of focusing your marketing resources on an individual prospect. More than 60% of companies plan to launch an ABM campaign and for several benefits. First, it allows specialization since the business focuses on a single prospect.
With ABM, making attribution reports is also easier since every marketing campaign has trackable ROI. ABM also shortens your sales cycle and solidifies your relationship with existing clients since you direct most of your resources towards meeting their needs.
14. Marketing automation
The application of AI tools in your marketing strategy will save your team time they could use to focus on other activities. There are several tools on the market for you to choose from. In terms of marketing experiences, investing in SEO tools, A/B testing, and email advertising tools is essential. For your marketing backbone, consider tools for CRM, CMS, and e-commerce, as well as other tools to protect and manage your data for a seamless marketing experience.
15. Leveraging big data
Big data is changing the way of things, including marketing. Leveraging data will help you increase the quality of your leads, improve your customer experiences, and assist the management in making business decisions. With a data analyst on your side, you can identify your leads, find out your best marketing strategies, and channel your resources to the right audiences.
Are you looking for the best marketing strategies for your business? Book an appointment with Ebsta for a demo.