Snov.io x Clay Integration + 3.5M New & Enriched Records: November Updates You’ll Love

The year is racing to a close, and with Q4 in full swing, sales and marketing teams are sharpening their outreach to finish strong.

According to Numeric, 70% of companies set their year-end to December 31, so the rush to hit those sales quotas is no joke.

This November, we gave you the tools to deliver exactly that. From the much-anticipated Snov.io integration in Clay to 3.5M new and enriched company records in our Database, plus enhanced LinkedIn automation, everything is designed to help you reach the right people with the right message, fast.

Let’s dive in!

Snov.io & Clay integration

Our native Snov.io integration in Clay is officially live. Now you can run your entire outreach workflow using the Snov.io × Clay combo: find → enrich → add to list → send campaigns, all without switching tabs.

Here’s how it works:

Enrich data with Snov.io

With the Snov.io integration in Clay, you can enrich your prospects and find email addresses from domains, LinkedIn URLs, and job titles. Just select Snov.io as your data provider when building your Clay table.

Enrichment runs through your Snov.io API and uses credits from your plan.

Push leads straight into campaigns

Once new prospects are enriched in Clay, you can automatically add them to your campaigns:

• Build your sequence in the Snov.io app
• Use Add to list inside Clay to push contacts to your Snov.io lists
• Let your email or LinkedIn campaigns run automatically

This integration gives you a frictionless workflow, from raw data to fully automated outreach, powered by both platforms. 🔥

Learn more about how to set up Snov.io & Clay integration.

Database updates

We’re continuing our monthly database updates to make sure you’re always working with the most accurate, up-to-date B2B data possible. Your next high-quality lead is just a search away in Database Search — and this month’s upgrade is a big one.

New and enriched records

Here’s what’s changed:

• 2,000,000+ companies updated with the latest firmographic data
• 1,500,000 new prospects added, plus we have enriched existing profiles with fresh details

Our team will continue to update our database to help you target your outreach.

AI Search by ICP

Turn your ideal customer profile into real prospects in a matter of seconds.

Here’s how it works:

• Enter your ICP description
• AI Search will then translate it into accurate search filters
• Get a list of prospects that match your ICP

We recommend using this template to improve the search results:

[Position] from [Industry] companies in [Location: city or country] with [Company size] number of employees that have an income [Revenue]

Don’t have an identified customer profile? No worries! Our ICP Generator will help you create ICPs based on your unique selling points, services, and other key factors.

Exact number of records found

With this update, you are now able to see the exact number of records you’ve found in Database Search based on your filters.

Faster API

Got countless integrations? Snov.io has got you covered.

Last month, we enhanced our API to deliver stronger performance for your integrations.

What’s new:

• Faster response time

API response latency is now 20–30% lower, so your requests are processed significantly faster.

• Higher stability:

We’ve eliminated errors that previously occurred under heavy load, ensuring high-volume workflows run without interruption.

Explore everything you can do with the Snov.io API in our updated documentation, including available endpoints and ready-to-use request examples.

LinkedIn Automation enhancements

Last month, we introduced several improvements to LinkedIn Automation to help you scale safely and analyze your campaign performance.

Here’s what we’ve improved for you.

LinkedIn Automation free trial

The LinkedIn Automation add-on now offers a free 7-day trial with full access to all features.

You can use this option if you have a premium subscription and haven’t used the add-on before.

Start a LinkedIn action sequence to see how it automates outreach, from profile views to connection requests and InMails.

Need help getting started? Check out our quick guide.

Time zone settings

Every LinkedIn slot now has its own timezone setting. This ensures that all automated actions run according to your account’s usual login pattern, reducing the risk of getting flagged by LinkedIn.

You can adjust time zones in your LinkedIn add-on settings.

New LinkedIn account analytics

You can now track your key LinkedIn performance metrics directly inside the Snov.io app.

Each connected account includes an updated analytics dashboard with:

• SSI score
• Daily action limits
• Connections
• Followers
• Profile views
• Engagement metrics

Choose any specific metric you want displayed on your dashboard.

Dynamic limits for safer LinkedIn automation

It’s not a secret that LinkedIn can ban any account for suspicious activity. High-volume outreach can be dangerous if it’s not done gradually over time.

Our LinkedIn add-on already had safety limits; we have now enhanced them and added Flexible limits mode.

When enabled, this mode rotates between your minimum and maximum thresholds to keep your activity natural and help you avoid warnings or temporary restrictions.

Teamwork is back on Starter

Great news for small teams and growing startups — Teamwork is officially back on Starter plans!

This update also introduces our new multi-account setup, allowing every member to work in both personal and team workspaces. This keeps individual data separate from shared team records while making collaboration smoother and more organized.

For full-scale collaboration tools, such as advanced permissions, shared data access, and deeper team controls, you can upgrade anytime to our Pro or Ultra tiers.

Multi-channel templates

Need more inspiration for your multichannel outreach?

We have updated templates for all three channels: Email, LinkedIn, and Multi-channel.

These templates follow proven outreach best practices and include ready-made flows for sales and other common use cases. And, of course, every step can be customized to match your message, tone, and strategy.

Head to Templates → Campaign Templates and choose the one that fits your next campaign.

And that’s a wrap!

As you’re heading into the final stretch of 2025, we’re here to help you make every email and LinkedIn message count.

Wish you the warmest holiday season and see you in the next month’s updates!

With love,

Snov.io Team