How to schedule one-time outreach emails to prospects

This guide shows how to schedule one-time outreach emails to prospects in Snov.io so they send at the date and time you choose.

Write the email now and send it when your prospect is likely to read it, such as the start of their workday.

The Schedule email feature in prospect lists lets you do this.

Where to use it

Schedule an email from a prospect profile

Schedule an email from Unibox

How scheduled emails are sent

Find your scheduled emails

Cancel a scheduled email

What to do if a scheduled email fails to send

Next steps

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Before you start.

1) Connect an email account. See this guide for SMTP accounts or this guide for Gmail.

2) Add prospects with the Prospect Finder extension, Database Search, a CRM sync, or by importing a prospect list from a file.

Where to use it

Use Schedule email from a prospect profile or from Unibox.

To start from a prospect profile, open it and go to the Send email tab.

Send email tab in a prospect profile

It works for one-time emails that you write yourself. To schedule sequences of emails or LinkedIn actions, use Campaigns.

Schedule an email from a prospect profile

Step 1. Write your email

Open the profile from your prospect lists and go to the Send email tab. Choose the sender in the From field, add a subject line, and write your message.

Schedule email stays unavailable until you fill in the required fields, the same as Send email.

Draft your email with AI before you schedule it. Open Writing tools in the composer and choose Go to Email Builder to build it in AI Studio. See this guide for details.

For personalized copy across a list, generate messages with AI Writer in Enrich & AI tools.

Writing tools menu in the new email composer with the Go to Email Builder option

Step 2. Open the send options

Click the arrow next to the Send email button. Then click Schedule email.

Schedule email option in the Send email menu

Step 3. Pick the date and time

The Schedule email window opens.

It shows your account time zone and three quick options: Later today, Tomorrow, and the next Monday.

Each option has a time you can change in the drop-down list.

Schedule email window with quick send time options

To pick another day, click Choose custom date & time. Select a date in the calendar, choose the time, and click Schedule email.

Calendar for choosing a custom sending date and time

Step 4. Confirm the schedule

A message at the bottom of the page confirms the date and time.

Snov.io also adds a record to the prospect timeline with the scheduled date and time.

Scheduled email record in the prospect timeline

Schedule an email from Unibox

Open Unibox and click New message and choose Email, or open a thread and click Reply.

Write the email, click the arrow next to Send email, and click Schedule email. Then pick the date and time as described above.

New message menu in Unibox with the Email option

How scheduled emails are sent

Snov.io sends a scheduled email from the sender you chose, at the time you set.

Scheduled emails count toward the sending limit of the email account you send from.

If you schedule several emails for the same time, or a campaign is sending at that moment, Snov.io adds a short delay between emails. They do not go out all at once.

Find your scheduled emails

In the prospect timeline

The timeline record uses the scheduled date and time.

Because that time is in the future, scheduled emails always appear at the top of the timeline.

In a Unibox thread

A scheduled email appears at the bottom of its thread with a label that shows it is scheduled.

The date and time on the email match the schedule.

Scheduled email at the bottom of a Unibox thread

In the Schedule section

Open Schedule in the Unibox sidebar to see every scheduled email, including emails scheduled from a prospect timeline.

The counter next to the section name shows how many emails are waiting.

Schedule section in Unibox with one scheduled email

Cancel a scheduled email

Click Cancel sending on the scheduled email, in the timeline or in the Unibox thread.

Snov.io removes the record and does not send the email.

You cannot change the date or time of a scheduled email. To reschedule it, cancel it and schedule the email again.

What to do if a scheduled email fails to send

If sending fails, Snov.io retries automatically.

If it still fails, the scheduled email shows a Failed to send error and you need to reconnect the sender account.

The error includes the View details and Resend manually links.

Scheduled email with an error and the Resend manually link

Step 1. Check the error

Click View details. The window shows the error message from your email provider.

Click Ok to close it, or Reconnect account if that button appears for your account type. You can also check the connection on the Email accounts page.

Failed to send message window with the Reconnect account button

Step 2. Resend the email

After you fix the connection, click Resend manually.

Snov.io tries to send the email again and removes the scheduled copy, so the same email is not sent twice.

Next steps

Open a prospect profile and schedule your first email, then follow replies in Unibox.

See this guide for managing conversations in Unibox, and this guide for syncing your accounts.

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