If you’re an SDR, your day is a delicate balancing act: prospecting, sending cold email campaigns, running demos, updating the CRM, and managing pipeаline tasks.
It’s no surprise that, according to the State of Sales report by Salesforce, sales reps spend 70% of their time on nonselling tasks!
Additionally, 66% of reps report being overloaded by the number of tools in their stack, while sales teams use approximately 10 different apps to close deals.
With the amount of tools available on the market today, it can be challenging to find a strategic toolkit that will help you scale outreach without losing personalization, nurture your leads, and automate routine tasks.
But don’t let these challenges discourage you. With a carefully selected toolkit tailored to your work process, you can boost productivity, reduce overload, and ensure every lead receives the personalized attention they deserve, without sacrificing your sanity.
What tools should SDRs implement into their workflow?
So, what do the sales specialists at Snov.io recommend to use to enhance the efficiency of your cold outreach? Let’s take a look.
1. AI tools
There are countless AI tools available, and it seems like a new one emerges almost every day. But you already have a secret weapon at hand—ChatGPT. This is your personal assistant who helps craft email copy, develop compelling follow-ups, and even create detailed buyer personas.
💡 Tip: Check out our compilation of the best ChatGPT extensions for B2B sales teams.
2. Lead sourcing tools
Efficient outreach begins with high-quality leads. How can you do that? With the help of Snov.io’s Database Search.
You can easily discover leads that match your Ideal Customer Profile (ICP) by applying tailored search filters to narrow down results.
The leads you get come with verified email addresses and LinkedIn profile links, so you can start engaging with them right away!
💡 Tip: Each filter allows you to include up to 10 parameters, helping you fine-tune your search. For instance, you can enter up to 10 different job titles within the job title filter, which is ideal for targeting variations of the same role or reaching several related positions simultaneously.
3. Outreach automation
Now that you have a targeted lead list, it’s time to create outreach campaigns. And of course, doing it manually is not a solution. So, we recommend using automation tools to scale your outreach efforts.
For example, with the Snov.io multichannel tool, you can combine email and LinkedIn messaging into a powerful sales campaign that significantly boosts your response rates.
💡 Tip: You can set follow-ups based on how a prospect interacts with your previous email: whether they opened it, clicked a link, or scheduled a meeting via Calendly. This will help you guide them through a more tailored follow-up sequence that aligns with their specific behavior.
4. Deliverability tools
Even the most expertly crafted email copy wouldn’t help if your emails land in spam. To help you protect your sender reputation and improve inbox placement, we created the Email Deliverability Check.
By running this test, you will find out what’s affecting your sender reputation and receive personalized solutions to resolve any issues.
💡 Tip: Make it a habit to run deliverability tests both before launching a new campaign and during ongoing ones, especially if you notice a drop in performance.
For instance, if your open rate falls below 30%, it may indicate that your emails are being sent to the spam folder.
Wrapping up
These are just a few essential tools to help SDRs streamline daily tasks, maintain high deliverability, and maximize results across the entire sales funnel. With the right setup, you can stop juggling and start scaling, without burning out.
🎥 Want to see these tools in action and learn how to build a smart, time-saving SDR workflow? Watch our video where our resident expert, Fernando, shares his proven sales tactics and breaks down other tools our sales team swears by. Don’t miss it!
