550+ Spam Trigger Words To Avoid In 2024

Email has evolved a lot in the last decade, becoming a highly regulated and controlled technology, with new protocols and mechanisms between the sender and the recipient created each year.

DOWNLOAD 550+ SPAM TRIGGER WORDS PDF

How words trigger the spam filters

You don’t need to know the technical aspects and insider secrets when emailing your friends or colleagues, but it’s definitely a must if you run email campaigns (especially those with multiple cold email tool).

The answer to why some or all of your email messages end up in the spam folder is actually pretty simple – spam words. Spam detection mechanisms use smart algorithms that track everything about you as a sender and your message as an email content, including SMTP server information, domain information, links and pictures in your emails, your recipients and more.

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The email content itself can land you in trouble even if your sender reputation is pristine. It’s not a secret that some of the words trigger email spam filters. These are called spam trigger words, and here we compiled an updated list of them for 2024 just for you. Explore the spam words list below.

Spam trigger words to avoid

Click on the letter to skip forward.

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B

C

D

E

F

G

H

I

J

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Download this cheat-sheet to make sure you always have it handy. Please note, avoiding email spam trigger words won’t skyrocket your email deliverability to 100%, as there are still many factors that can trigger spam filters.

In case you’ve missed some of our latest articles on how to improve your email campaign stats and what rules to follow, here’s a quick list for you to double check:

1. Use correct personalization in the email subject line, and make sure your personalization tags work properly.
2. Use emojis in subject lines sparingly.
3. Don’t enclose large attachments in your email campaign messages.
4. Don’t use excessive HTML formatting.
5. Check your domain’s reputation before sending.
6. Always verify emails to improve deliverability and preserve sender reputation.

Good luck on your next campaign.

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