Let’s be honest: manually reaching out on LinkedIn can be quite tiresome. Luckily, these days are over, and automating messages is now available for everyone.
Are you not into it yet?
If so, this guide is for you. You will learn how to automate LinkedIn messages effectively and safely with Snov.io.
What is LinkedIn message automation?
LinkedIn message automation is a process of using special tools to streamline your outreach and networking on the platform. These tools eliminate such manual tasks as creating and sending messages to users, simplifying your performance and enhancing overall productivity.
Automated messaging allows you to connect with more people in less time, thus expanding your network and contact database.
Types of LinkedIn messages that can be automated
| Type | Description |
| Connection requests |
Messages under 300 characters with an introduction or a reason for connecting.
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| InMails |
Premium feature that allows you to send direct messages to people you are not connected to.
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| Responses to incoming messages |
Replies to a specific question, networking opportunity, etc.
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| Event invitations/Messages to group members |
Automated messages inviting contacts to participate in discussions, events, or webinars, with details like date, time, and agenda.
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| Content sharing |
LinkedIn automated messages accompanying content sharing (e.g., articles, blog posts, company updates) to explain relevance or interest.
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| Job postings |
Updates about new openings, position details, and application instructions.
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🤔 Is it safe to automate messages? Many users are wary of tools that streamline communication on this platform, often equating them with spamming. The platform indeed takes action to shut down spamming, but you can still automate your outreach without any risks. Follow the limits and choose a LinkedIn automation tool with robust safety mechanisms and ethical standards. Spoiler: Snov.io has taken care of safety measures for you! Including a built-in proxy for each LinkedIn account you connect, a cloud-based operation that ensures your data is protected at all times, and smart delays between automated actions that simulate human behavior. More on that later! |
Benefits of automating LinkedIn messages
- Proactive lead generation and outreach
- Higher SSI
- Consistent outreach
- “Deeper” selling
- Streamlined communication
1. Proactive lead generation and outreach
By implementing messaging automation, you can introduce your products or services to a broader audience, saving countless hours and staying away from tedious tasks.
2. Higher SSI
LinkedIn messaging automation tools boost your cold outreach on this platform, increasing your Social Selling Index (SSI). This metric measures your professional trustworthiness and leadership, directly impacting your sales potential.
💡 The higher your Social Selling Index, the better your chances of hitting your sales goals.
3. Consistent outreach
By automating LinkedIn messages, you ensure consistent communication with your leads. Well-planned follow-ups ensure you keep in touch with potential leads, significantly increasing your chances of getting noticed and receiving a response.
4. “Deeper” selling
You enhance your social selling efforts and improve your SSI score with the help of LinkedIn automation tools. That’s your sure way to the league of “deep sellers” — professionals aiming at sales approach quality rather than quick transactions.
5. Streamlined communication
Nowadays, messaging automation tools leverage AI to transform bulk outreach into a well-oiled machine.
For example, with Snov.io AI Email Writer, you can craft messages tailored to the prospect’s recent activity, interests, expertise, and more. This cool collaboration between Snov.io and ChatGPT works not only for emails but also for LinkedIn messages.
Give the tool some relevant info about your recipient and get perfectly crafted templates in seconds.
As a bonus, you can adjust tones, check spelling, and translate your samples into 36 languages!
Safe LinkedIn message automation with Snov.io
To enjoy all the benefits described above, you can’t just grab any tool you find when researching on Google.
Not all solutions guarantee safety, especially if you use them for mass messaging. For bulky senders, the main goal should be to automate LinkedIn messages with fewer risks to your account’s reputation. Luckily, this is more than achievable with the Snov.io LinkedIn Automation Tool owing to its comprehensive security measures.
Why is the Snov.io LinkedIn Automation Tool safe to use?
✅ It operates as a cloud-based service, which is super safe for sensitive data as it is not stored on your computer and hence cannot be hacked.
✅ The tool provides a dedicated IP for each connected account, with a built-in proxy based on your usual login location. This feature is included in the price, which makes your bulk performance undetectable and safe without extra costs.
✅ Your credentials are safeguarded and undergo double verification when connecting with Snov.io.
✅ All your activities are conducted under safety limits mode, enabled by default for every LinkedIn account connected to Snov.io. This ensures your activities won’t be flagged as suspicious.
✅ If the daily limit is reached, activity automation immediately stops until the next day.
✅ For added security, each account receives recommended activity limits based on its current SSI. If your SSI score is still low, Snov.io settings won’t let you manually increase your daily limits.
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🎁Want to learn more about how to generate leads on LinkedIn? Check out our free course and become a sales guru! |
LinkedIn messaging automation opportunities you get from Snov.io
Snov.io offers an array of automated actions that you can add to your bulk outreach. For example:
Prospecting
Part of the automation toolkit, the LI Prospect Finder Chrome extension allows you to find sales leads in bulk with one click. The extension works with both a free account and with Sales Navigator.
Simply download the extension and launch it while you’re on a LinkedIn profile, company, or search page.
Now, you can save leads and their contact info to your Snov.io CRM for further outreach.
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Pre-engagement activities
You can’t just start messaging people on LinkedIn and hope they’ll be eager to respond and consider your offering. However, to get better results, you need to warm up your account and ensure it won’t get flagged by LinkedIn.
Snov.io does this preparatory work skillfully, automating LinkedIn actions for you:
- Profile views
- Post likes
- Following and connection request
- Messages and InMails.
From now on, the audience will notice your profile, which allows you to proceed to the next step—connecting with them.
Connection requests
What if we told you that you no longer need to manually send connection requests to a large list of prospects? Snov.io streamlines sending mass invitations and even provides personalization features like Spintax for each message type!
Snov.io variables and its advanced Spintax feature allow you to personalize each LinkedIn auto message naturally. The relevant content is automatically filled in instead of variables on the way to your audience. Recipients would never suspect they’ve received an automatic LinkedIn message and connection request.
You can also invite a prospect to a call by inserting the link to Calendly.
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🎁 Learn how to write invitation requests that get accepted with the help of our free guide! |
Follow-ups
Can you schedule LinkedIn messages in Snov.io? Easily! The tool accompanies you further down the funnel, automating follow-ups. Schedule them for each recipient to maintain consistent communication.
Multi-channel outreach campaigns
Do you want to double your chances for conversions? Snov.io allows you to combine your automated messages on LinkedIn with emails. All you need is to build these multi-channel sequences in the Snov.io drag-and-drop editor:
And if you’ve decided to send highly personalized InMails to your recipients, you can also do it easily with Snov.io:
With such a strategy of combining various channels, you always have a plan B if the audience stays cold to your LinkedIn outreach.
In the next chapter, you’ll learn more about cloud-based and other types of LinkedIn automation messaging software.
Types of tools for automating LinkedIn messages
- Cloud-based solutions
- Chrome extensions
- Desktop tools
Cloud-based solutions
These tools run on remote servers and typically offer a web interface for users to set up and oversee their automation tasks. Cloud-based solutions usually provide a comprehensive toolkit as well as integration capabilities with third-party systems.
| Pros | Cons |
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Chrome extensions
Chrome extensions are lightweight software programs that can be installed in the Chrome browser. They’re commonly employed to automate routine actions on the platform, like sending connection requests, messaging, or viewing profiles.
| Pros | Cons |
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💡How to use Chrome extensions safely:
- Make sure they provide a clear privacy policy regarding how they handle your data. Unauthorized data access or storage can directly disrupt your privacy.
- Check that the Chrome extension you use gets regular updates. Outdated extensions may have security vulnerabilities that cybercriminals could exploit.
🔐 Snov.io Chrome extensions are secure, built with your data safety in mind!
Desktop tools
These are applications that you need to install directly on your computer or laptop. This contrasts with web-based software, which relies on external servers. With desktop tools, you can utilize your own computing power or opt for rented VPS/dedicated servers.
| Pros | Cons |
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Best practices for automating LinkedIn messages
- Choose a cloud-based software
- Care about your account security
- Increase activity regularly
- Engage with your contacts consistently
- Use a personal LinkedIn account
- Monitor feedback and adjust your strategy accordingly
1. Choose a cloud-based software
As mentioned previously, cloud-based solutions are the safest among LinkedIn automation tools. So, consider this aspect when choosing a tool for your business growth.
2. Pay attention to your account security
While tools continue to advance each year, the platform has also become adept at detecting them using sophisticated methods. Suspicion typically arises when automatization patterns resemble robotic, non-human behaviors.
Whichever tool you use, do the following:
- Ensure you access your account from the same country where you’re located.
- Keep the automation tool and related software aligned with recent security regulations and updates.
- Keep an eye on activity logs and reports from the automation tool.
Always stick to the recommended limits for sending connection requests and messages.
3. Increase activity gradually
If you’re ramping up your mass messaging, do it slowly and steadily. Sudden increases in activity could set off the platform’s algorithms and draw attention to your account. Begin with 10-20 messages daily and gradually increase by 5-10 until you reach the recommended limit of 50-75 messages.
Messaging limits
| Pros | Cons |
| How many messages are safe to send at the beginning? |
Safe: 20 per day. Moderate: 30 per day. Risky: 40-50 per day. |
| How many messages are safe to send on a free account? (after the warm-up) |
Up to 80 per day |
| How many connection requests that include a personalized message are safe to send? |
Up to 5 per month |
| How many messages are safe to send on a paid account? (after the warm-up) |
100-120 per day |
→ Learn more about LinkedIn warm-up here.
4. Engage with your contacts consistently
Apart from messaging your prospects, ensure you add other automated actions, such as post likes. LinkedIn’s algorithms love this and, in return, will boost your credibility.
Besides, active engagement with your audience may provide valuable insights into their interests and needs. You can then use this information to create more personalized and relevant messaging.
5. Use a personal LinkedIn account
According to a survey by Databox, personal accounts are more effective for brands in terms of traffic, leads, and sales.
So, when choosing between a personal and a company LinkedIn account for messaging automation, we recommend using the former.
So, when choosing between a personal and a company LinkedIn account for messaging automation, we recommend using the former.
6. Monitor feedback and adjust your outreach strategy accordingly
Track how recipients respond to your messages. If you get negative feedback or reports, consider upgrading your approach.
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📊 Automate LinkedIn messages and monitor performance in one place Along with an exceptional toolkit for automated LinkedIn messaging, Snov.io also provides comprehensive analytics on your activity. Track the overall statistics of your campaigns in an intuitive interface and create custom reports with easy-to-use filters.
You can also monitor pending requests and withdraw them all at once when needed. Why it is important? When you send many connection requests that are rejected, LinkedIn may reduce your profile visibility to the rest of the network. That’s why you should keep an eye on pending requests and manage them to prevent such “penalties” from LinkedIn and improve your SSI score. |
Common mistakes to avoid when automating LinkedIn messages
LinkedIn automated messaging can be truly beneficial for your business. However, some mistakes can bring the opposite result. Misusing LinkedIn automated messages can affect your profile and even your brand reputation.
So, how can you avoid possible pitfalls and make the most of automation? Here is a list of “don’ts” I recommend keeping in mind when sending automated messages on LinkedIn.
Don’t send irrelevant messages
Avoid irrelevant or generic messages. Consider what and to whom you are sending your LinkedIn auto-messages. A “one-size-fits-all” approach can cause your prospects to lose interest in your brand.
My expertise shows that audience segmentation and personalized messages drive much better results. So, adjust your messages to the prospect’s interests or industry to increase your chances of getting a positive response.
Don’t spam
Respect prospects’ privacy and don’t message users who have indicated they prefer not to receive unsolicited communications. Avoid sending too many messages in a short time. Outreach requires patience.
So, if you haven’t got a response to your connection request, don’t bombard prospects with everyday follow-ups! It may look unprofessional and increase the risk of getting your LinkedIn account restricted.
→ Want to know more about how to gently warm up your prospects using automation? Discover practical tips and key tactics in our free Udemy course and make the most of your LinkedIn automated messaging!
Don’t add new LinkedIn connections to your email list without permission
I know you want to broaden your outreach, and I can imagine how tempting it can be to add a person to your email list and immediately send a LinkedIn auto message after connecting.
However, adding people to your list without permission can damage trust and violate privacy policies.
I recommend you get permission first. You can offer value to your prospects, for example, a lead magnet, and ask if they want to receive more useful content from you. Respecting privacy preferences shows your integrity and helps build trust.
Don’t use automation to spam groups or events
LinkedIn automation tools allow you to reach multiple audiences at once. But don’t overuse them, especially when it comes to sending messages right into groups or events.
People expect meaningful connections in LinkedIn groups, and spamming there may seem insincere, irrelevant, and even disputive. Furthermore, massive automation can violate group guidelines.
Before starting automated LinkedIn messaging, participate actively: comment posts, join discussions, and add value to the group. Then, you can safely use automation to complement your interactions.
Don’t ignore LinkedIn limits on automation
Last but not least, LinkedIn automation limits should be strictly followed. Ignoring these limits may result in account restrictions or even permanent bans.
Fortunately, with Snov.io, you won’t have to worry about these limits. Our automation tool complies with LinkedIn’s daily limits on connections and messages. So, just set up your messaging and start boosting your outreach.
Wrapping up
Now, you’ve got plenty of evidence that LinkedIn message automation is a fantastic way to boost your engagement with prospects. Keep things ethical, stick to the limits, and use trustworthy automated messaging tools like Snov.io.
Your recipe for success is right there. ⬇
