Let’s face it: staying relevant among over a billion LinkedIn users can be pretty tough these days. But with a cleverly written summary, you can stand out and draw the attention of other players in the market.
In this article, we’ll show you how to craft a captivating LinkedIn summary. Whether you’re an executive, a recent graduate, or amid a career change, let our LinkedIn summary templates and examples inspire you to elevate your profile and reach your goals.
Outline:
What is a LinkedIn summary?
A LinkedIn summary (or “About” section) is part of a Lin͏kedIn profile that gives an overview of your career journey, skills, and goals. It acts as an online introduction, enabling you to display your unique value and professional identity to potential employers, clients, or partners.
The importance of a LinkedIn profile summary
A well-crafted LinkedIn summary acts as your personal pitch, enticing readers to explore your profile, experience, and skills. A well-crafted LinkedIn “About” section positively influences your outreach strategy on the LinkedIn platform, fueling career opportunities and networking.
|
How does your summary help with LinkedIn outreach? 1. You make memorable first ͏impression |
1. You make memorable first ͏impression
The About section is often the first thing people see when they visit your page. Writing a compelling and captivating͏ LinkedIn profile summary leaves a lasting positive impression, encouraging others to connect with you.
Implementing relevant keywords in your profile enhances its visibility in LinkedIn searches, increasing the chances of being discovered by recruiters, potential clients, and business partners—everyone you wish to connect with.
2. You showcase your personal or professional brand
The LinkedIn summary allows you to emphasize your unique strengths, skills, and qualities, attracting the right connections and opening doors to exciting opportunities.
3. Your profile becomes more visible
Implementing relevant keywords in your profile enhances its visibility in LinkedIn searches, increasing the chances of being discovered by recruiters, potential clients, and business partners—everyone you wish to connect with.
|
Download our free guide to learn more about how to make your LinkedIn profile stand out! |
4. You establish your expertise
Your LinkedIn summary is a powerful tool for showcasing your professional accomplishments and establishing yourself as an expert in your field. By sharing your experience, achievements, and insights, you can build credibility with potential connections and stand out among the competition.
5. You can ask LinkedIn users to join the conversation
Including a call to action may motivate viewers to contact you for collaboration, job opportunities, or other reasons. This actively supports your LinkedIn outreach efforts.
As you can see, your LinkedIn summary is kind of your secret weapon for networking and professional growth.
Components of a strong summary: a checklist by Snov.io
Check out suggestions from our experts on how to create a powerful LinkedIn bio. Feel free to implement these techniques to boost your profile and engagement!
|
How to write the LinkedIn profile summary: ☑️ Structure |
Structure
It’s important to make the text concise and easy to read. This means using straightforward language and clear formatting. For example:
- Professional identity: Define your current role or expertise area.
- Achievements & background: Highlight your key accomplishments and relevant skills.
- Career goals: Outline your professional aspirat͏ions.
- Personal touch: Add a sent͏ence that reflects your soft skills and values.
- Call to action: Conclude with an invitatio͏n for connections and/or opportunities.
Strong opener
Capture your audience’s attention from the very beginning. Star͏t your LinkedIn summary with a powerful open͏er that is engaging and reflects your professional capabilities. Here are a few strategies to try:
- Bold statement: Start with a captivating line reflecting your professional values about your significant achievement. E.g., “Transforming comple͏x challenges into innovative solutions is the ha͏llmark of my 10-year IT career.͏”
- Prompt: Use a thought-provoking question or a relevant quote that reflects your work ethic or professional philosophy. E.g., “How do you turn setbacks into comebacks? For me, it’s about persistence and learning.”
- Narrative: Begin with a short, intriguing piece about your professional journey or a pivotal moment that shaped your career. E.g., “Standing at the crossroads of technology and education, I realized my calling was to merge the two.”
- Statistic or fact: Implement data related to your field to grab attention and establish your knowledge. E.g., “90% of businesses don’t leverage data effectively. I’m on a mission to change that statistic.”
Remember, the goal of the opener͏ is not just to catch a reader’s eye but also to smoothly transition into the rest of your summary, setting the stage for your professional story.
Values and goals
The LinkedIn “About” section should showcase your passion and motivation. Make sure to identify the core values and experiences that have shaped your professional path and explain how these elements come together in your current role.
Expertise
To establish credibility and attract the right connections, highlight your experience, specific roles͏, projects, and challenges you’ve overcome.
Share unique knowledge and insights you’ve gained, and mention any notable achievements or recogniti͏ons to add ͏credibility. Lastly, express your commitment to ongoing learning and development to position yourself as a forward-thinking͏ professional.
🔍 Want to find the best LinkedIn automation tool on the market? Check out our blog post and choose the best option for you!
Special skills
When crafting your LinkedIn profile summary, emphasize your unique strengths and abilities directly applicable to your industry. Provide specific examples and measurable accomplishments, highlighting distinctive skills that differentiate you from your peers.
Additionally, consider the preferences and interests of your target audience. Tailor your skills to what potential employers, clients, or collaborators would find valuable.
Data and measurable results
Present information that supports your achievements to demonstrate your expertise and credibility. Include numbers that clearly illustrate the impact and effectiveness of your role. So, when discussing your accomplishments, be sure to include figures, percentages, etc.
Your current status
Including information about your current status (e.g., ‘hiring͏,’ ‘open to work,’ etc.) in your LinkedIn summary can be a smart decision as it demonstrates your current objectives or signals to viewers you’re open to collaboration.͏
For instance, if your status is ‘hiring,’ emphasize the specific roles or skill sets you are seeking and encourage interested candidates to get in touch or apply.
Professional interests
Discuss the areas within your field that excite you, any specific topics you’re active͏ly learning about, or trends you’re following. Not only does it add depth to your profile, but it also helps you connect with like-mind͏ed professionals and potential collaborators.
Call-to-action and contact information
Implementing a CTA in your ͏LinkedIn summary is a strategic way to encourage engagement from viewers. It should be clear, engaging, and aligned with your professional goals.
As for the contact information, it makes it easy for interested parties to reach out. Be sure to specify the best way to contact you, whether it’s through Lin͏kedIn messaging, email, etc.
9 tips on how to formulate a convincing LinkedIn summary
This section is designed to help you effectively communicate your professional story in your LinkedIn profile summary and make a lasting impression on the platform.
|
How to write a LinkedIn summary: 1. Keep it under 2,000 characters |
1. Keep it under 1,000 characters
We suggest limiting your LinkedIn summary to about 1,000 characters (around 150-200 words) or less. A brief description is more likely to hold your readers’ attention, making each word count in shaping your professional story.
2. Add SEO keywords
Incorporate SEO keywords relevant to your industry and role. This enhances your LinkedIn profile’s visibility in search results, connecting you with the right opportunities and networks. Choose keywords that potential employers or collaborators will likely use when searching for professionals in your field.
|
→ Uncover 13 SEO Tools To Help Your Outreach Campaign In 2024 |
3. Use whitespace
As we mentioned above, structure is key, so make the ͏most of ͏whitespace to enhance readability. By breaking up large blocks of text into smaller paragraphs, using bulle͏t points, or creating separate sections, you can make it easier for readers to scan and understand.
4. Write in the first person
Using “I” helps establish a direct connection with the reader, making your profile feel more like a conversation than a formal document. This style is effective in humanizing your professional story.
5. Focus on “you”
Shift the emphasis to how you can benefit the reader, whether it’s a potential employer, client, or colleague. This approach demonstrates your understanding of their needs and how your skills can address them.
6. Show off your personality
Letting your personality shine through in your LinkedIn summary makes you more memor͏able. Share your passions, interests, or unique perspectives. This personal touch will differentiate you from others and create a stronger connection with your audience.
7. Use conversational tone
This helps you build a connection with the reader, making your profile genuine. This approach can be beneficial if you work in a creative industry.
8. Show your ‘why’
Explaining the motivation behind your career choices adds depth to your LinkedIn summary. It helps others understand what drives you professionally and what you stand for.
9. State your goals
Being clear about what you’re seeking – job opportunities, networking, or collaborations – makes your LinkedIn profile summary more effective.͏
So, now that you’re well-versed in creating an unforgettable LinkedIn summary, it’s time to put your knowledge into practice.
Check these LinkedIn profile examples. What’s great about them? Would you change anything?
#1
#2
LinkedIn summary templates from Snov.io to use today
We prepared a compilation of LinkedIn profile ͏summary examples. For your convenience, each example is dedicated to a particular level of proficiency or status. Feel free to customize them to your unique needs.
LinkedIn summary for students
If you have no experience and are still studying, you should use your LinkedIn “About” section to highlight academic pursuits, relevant coursework, extracurricular activities, and soft skills. Emphasize your enthusiasm for learning and a proactive attitude towards personal and professional ͏deve͏lopme͏nt.
Mention any specific areas of interest within your field of study and how they align with your career goals. It’s also effective to express openness to opportunities to gain experience through internships, volunteer work, or entry-level roles.
|
📜 Template #1: [your field of interest] enthusiast and current student at [your university]. Passionate about [your primary focus]. Actively seeking an internship opportunity to [list skills that you want to develop]. Let’s connect and explore the exciting intersection of academia and [mention relevant hurdles] challenges! 📜 Template #2: I am a second-year [your major] student at [your university], focusing on [your major]. Through academic projects, I’ve developed [list skills that you have acquired]. I actively participate in the [list projects and events you’ve participated in during your study period]. My goal is to [list goals relevant to your desired career]. I am eager to explore opportunities that [describe how you envision your internship or training]. 📜 Template #3: I’m a proactive Communication student at [your university], immersing myself in the art of impactful messaging. Through coursework, I’ve developed strong [your skills]. Now, I am on the lookout for an internship to apply my knowledge in [your desired field of work]. I bring a creative and enthusiastic approach to the table, and I’m excited to discuss how we can work together to achieve your goals. |
LinkedIn summary for fresh graduates
For recent graduates, it’s important to focus on academic achievements, internships, skills, and career aspirations. Highlight your eagerness to learn and contribute, along with any relevant projects or academic papers that show your abilities and interests. It’s also beneficial to express your enthusiasm for starting your professional journey and the types of roles or industries you’re interested in.
|
📜 Template #1: Recent [your major or university] graduate passionate about [your primary interests]. During my studies, I led a successful [project name] in a university competition, [describe results of your project]. Proficient in [your skills], I’m excited to bring fresh ideas and a strong work ethic to a dynamic [e.g., marketing] team. Eager to learn and grow within the industry, I’m particularly interested in roles that focus on [describe positions that you’re particularly interested in]. Let’s connect! 📜 Template #2: I am a [your major or university] graduate who recently completed my studies. I am highly motivated to pursue a career in [your area of focus] and have a strong understanding of [relevant skill]. I am excited to utilize my knowledge and skills in a fast-paced sales environment. I’m ready to embrace challenges, learn on the fly, and contribute to your team’s success! 📜 Template #3: [your major] graduate with a focus on [your subject]. Gained practical experience through an internship at [name the place], where I assisted in [list your relevant responsibilities], developing a strong foundation in [name area of expertise]. I excel in [list main hard skill] and am proficient in [list a couple of tools you’ve learned to work with]. I’m eager to apply my skills in a dynamic [name the role], where I can learn about [lest relevant skills you’d like to obtain]. |
LinkedIn summary for IT professionals
For applicants, a LinkedIn bio should effectively communicate your professional background, key skills, and the type of roles you are seeking.
LinkedIn summary for IT professionals, for instance, should highlight technical expertise, familiarity with technologies and programming languages, and any unique problem-solving experiences.͏
For business-related specialists (marketing specialists, sales representatives, etc.) the focus should also be on soft skills and any activities connected with communication with people.
|
→ Read our guide on how to start your social selling career on LinkedIn |
It’s important to balance demonstrating your experience with expressing your enthusiasm for new opportunities. Highlight qualifications and any relevant accomplishments or experience that make you a valuable candidate. Be clear about your job search goals but also show flexibility and openness to diverse opportunities that align with your skill set.
|
📜 Template #1: [your role] with [the number] years of experience [name your primary responsibility] in complex [list projects, e.g., software development]. About me: My goal is to leverage technology to solve business challenges, with a keen interest in [your desired field of work]. 📜 Template #2: 🌟 About me: As a [your profession or area of expertise] with [number of years] years of experience, I specialize in [key skills or areas of expertise]. My career journey has been marked by [key achievements or experiences]. I’m passionate about [what drives you in your profession], and my goal is to [what you aim to achieve in your career]. 📈 Professional highlights: – [Briefly describe a significant professional achievement or project]. 💡 What I’m looking for: I am currently exploring opportunities in [type of industry or specific roles you’re interested in]. I’m particularly keen on [specific aspects of the roles or industry you’re targeting, like challenges you want to tackle, contributions you want to make, etc.]. 🌐 Let’s сonnect: [your contacts] If you’re looking for someone with [mention a couple of other relevant skills or qualities] or if you have advice, opportunities, or insights in [your field], please feel free to reach out to me here on LinkedIn or at [your email address]. |
LinkedIn summary for sales managers and reps
|
📜 Template #1: With [the number] years of experience in [your field], I have developed a strong ability to [list your main relevant skills]. In my previous role at [name the company], I consistently [describe your achievements and measurable results]. My expertise lies in [list a few soft and hard skills]. 📜 Template #2: Is your business [describe a common prospect problem]? What if [show how your offering may resolve the problem]? In the past [number of years], I’ve helped dozens of [industry] businesses [describe the results which your customers achieved] by providing them with [describe your product features]. As a result, [provide a brief description of results using average numbers]. To learn how your business can [state the solution to prospects’ problems], feel free to connect with me on LinkedIn or email me at [your email address]. |
LinkedIn summary for thought leaders & entrepreneurs
|
As an entrepreneur in [your industry or area of expertise], I have dedicated my career to [briefly describe your mission or vision]. With [the number] years of experience in [specific field], my journey has been about [key achievements or milestones in your career]. – [Highlight a particular area of expertise or a unique approach you have developed]. My passion lies in [describe what your key interests]. I am constantly exploring [talk about the areas or topics you are currently studying or interested in]. My goal is to [state your broader objectives or what impact you hope to make]. I believe in the power of collaboration to drive innovation and progress. I am always open to connecting with fellow entrepreneurs, industry leaders, and innovators who share a vision for [mention a broad area of interest or a specific goal]. Let’s see how we can make a difference together, whether it’s sharing insights, exploring partnerships, or exchanging ideas! |
|
→ What to reach out to your LinkedIn connections outside the platform? Learn how from this post. |
LinkedIn summary for сareer coaches
|
As a dedicated career coach with over [number of years] years of experience, I specialize in empowering individuals to confidently navigate their professional journeys. My passion lies in unlocking the potential within each person, guiding them toward not just career advancement, but fulfillment and personal growth. I have expertise in career switching, personal branding, and effective job search techniques. My proficiency in resume and cover letter writing, interview preparation, and networking skills has helped [number] clients across various industries achieve significant career milestones. I take pride in my clients’ success, many of whom have secured their dream jobs, navigated successful career changes, or attained promotions. I implement a personalized approach focusing on their strengths, challenges, and career aspirations. |
LinkedIn summary for SaaS experts
|
I’m [your name], a seasoned Software as a Service (SaaS) expert. With over [number] years of experience, I specialize in developing, scaling, and optimizing SaaS products to meet the evolving needs of businesses and consumers alike. My passion lies in leveraging cloud technology to create innovative, user-friendly, and impactful applications. My SaaS specialization: – Proven track record in SaaS product development, from ideation to launch and scaling. I’ve led multiple projects to successful launches, resulting in a [mention any specific achievements, like user growth, revenue increase, etc.]. My focus on [name projects you are proud of] has consistently driven product improvement and client satisfaction. Staying at the forefront of the SaaS industry requires constant learning and adaptation. I’m deeply involved in [mention any specific areas like AI integration, data security, etc.], keeping abreast of the latest trends and technologies that are shaping the future of cloud computing. I’m here to help. Feel free to connect with me here on LinkedIn or drop an email at [your email address]. |
Your time to shine
Crafting an exceptional LinkedIn summary requires time and strategic writing. In this article, we offer “About” section examples and templates for different professions and career stages with a single goal in mind: to encourage you to elevate your profile and unlock new opportunities on LinkedIn.
Besides creating an engaging LinkedIn summary, using the appropriate LinkedIn automation tools can greatly improve your networking and job search. For example, Snov.io’s sales CRM can help you find, verify, manage, reach out, and convert leads within one platform.
