Snov.io Enrichment actions

This guide shows you which enrichment actions are available in Snov.io and what data you can enrich.

Enrichment in Snov.io adds more data to your prospect profiles so you can personalize outreach without manually researching every prospect.

Pull LinkedIn profile

Find phone numbers

Get company details

Before you start: To use enrichment, you need two things:

Tokens — special enrichment credits purchased separately from your plan. Tokens are charged only for successful results

Prospects — add them to your list first. You can use Database Search or import from a file

How to use Enrichment

Open a prospect list, select prospects, and click Enrich. Pick an action, choose your data points, and run the enrichment in bulk. After enrichment is complete, you can export the data to a file.

See the full guide on how to enrich prospect data in your list.

Each enrichment action requires specific initial data on the prospect profile. For enriching imported lists, follow these best practices:

1. Email should be a business email

2. Company domain works better than company name

3. Use LinkedIn profile URL if you don't have email address or company details

Pull LinkedIn profile

Enrich your prospects with professional details from their LinkedIn profiles.

To start, open your prospect list, click Enrich, and select Pull LinkedIn profile.

What is it for

This action adds professional background information to your prospect profiles so you can personalize outreach and create stronger icebreakers.

Initial data required

The prospect's profile must include at least one of these data points to start enrichment. Prospects missing these fields will be skipped:

• First Name + Last Name + Company Domain
• First Name + Last Name + Email
• LinkedIn URL

What data you get

The data pulled depends on the enrichment option you select.

Main profile details option enriches the following fields:

• Bio — LinkedIn summary/about section
• Connections & followers — Number of LinkedIn connections and followers
• External links — Portfolio, personal websites, and other linked URLs
• Work experience — Current and previous positions, companies, and roles
• Education — Universities, degrees, and fields of study
• Certifications — Professional certifications and licenses
• Courses — Completed courses listed on the profile
• Volunteering — Volunteer activities and causes
• Projects — Notable projects listed on the profile
• Languages — Languages spoken by the prospect

Other fields option includes secondary data. Select these data points separately or as an addition to main profile details.

• Publications
• Patents
• Awards
• Recommendations
• Profile activity
• Similar profiles

Tokens you spend

• Main profile details: 1 token per prospect
• Per extra field: 0.2 tokens per prospect

Find phone numbers

Enrich your prospects with direct mobile numbers to reach them across multiple channels.

To start, open your prospect list, click Enrich, and select Find phone numbers.

See step-by-step guide on using phone number enrichment.

What is it for

This action adds phone numbers to your prospect profiles so you have complete contact information for email, LinkedIn, and phone outreach.

Initial data required

The prospect's profile must include at least one of these data points. Prospects missing these will be skipped:

• First Name + Last Name + Company domain or name
• First Name + Last Name + Email
• LinkedIn profile URL

What data you get

Direct mobile number — added to the Phone number field. 

Tokens you spend

10 tokens per prospect if the phone number is found.

Get company details

This action enriches your prospects with detailed information about their companies.

To start, open your prospect list, click Enrich, and select Get company details.

What it's for

Get a full company profile for each prospect so you can determine whether the company matches your ICP.

Review how the company positions itself, its size, funding history, and areas of specialization. See which affiliated and similar companies are linked to it. Use this data for ICP validation and tailoring your offer.

Initial data required

To start enrichment, you need certain data. Each prospect must have at least one of these fields on their profile:

• Company domain
• Company name
• Company LinkedIn URL

If none of these fields are filled, the prospect cannot be enriched.

What data you get

• Company location: Headquarters city, state/region, and country
• Company industry: Primary industry, such as Computer Software or Financial Services
• Company type: Business type, such as Privately Held, Public Company, or Partnership
• Company size: Employee count range, such as 51–200 or 201–500
• Company social followers: Number of followers on the company's LinkedIn page
• Company slogan: Tagline or headline from LinkedIn
• Company about us: Full company description from LinkedIn
• Company Crunchbase URL: Link to the company's Crunchbase profile
• Company LinkedIn URL: Link to the company's LinkedIn page
• Company specialities: Areas the company specializes in, such as SaaS, lead generation, or email marketing
• Similar companies: Companies with a similar industry and size
• Affiliated companies: Subsidiary or parent companies linked to the main company
• Company funding: Funding rounds, amounts, and investors from Crunchbase

Tokens you spend

1 token per prospect for the full set of company data.