Enrichment actions in Snov.io

This guide covers the enrichment tools available in Snov.io: what each one does, what data it needs to run, what you get back, and how tokens are charged.

Enrichment in Snov.io adds more data to your prospect profiles, so you can personalize outreach without manually researching every prospect.

Pull LinkedIn profile

Find phone numbers

Get company details

Fill out from web

Clean and edit data

Find email addresses

Before you start, make sure you have:

1. Prospects with some existing data: see types of prospect data in Snov.io

2. Enough tokens to run enrichments: cost and charging rules vary by tool

How to use Enrichment

Go to your Prospects and choose the list you want to enrich. Click Enrich & AI tools and choose the tool you need.

You can start enrichment on selected prospects, a segment filtered by tags, or your entire list.

See the full guide on how enrichment works in lists.

Each enrichment action requires specific initial data on the prospect profile. For enriching imported lists, follow these best practices:

1. Email should be a business email

2. Company domain works better than company name

3. Use LinkedIn profile URL if you don't have email address or company details

Pull LinkedIn profile

Enrich your prospects with professional details from their LinkedIn profiles.

To start, open your prospect list, click Enrich & AI tools, and select Pull LinkedIn profile.

What it's for

This action adds professional background information to your prospect profiles so you can personalize outreach and create stronger icebreakers.

Initial data required

The prospect's profile must include at least one of these data points to start enrichment. Prospects missing these fields will be skipped:

• First Name + Last Name + Company Domain
• First Name + Last Name + Email
• LinkedIn URL

What data you get

The data pulled depends on the enrichment option you select.

Main profile details option enriches the following fields:

• Bio — LinkedIn summary/about section
• Connections & followers — Number of LinkedIn connections and followers
• External links — Portfolio, personal websites, and other linked URLs
• Work experience — Current and previous positions, companies, and roles
• Education — Universities, degrees, and fields of study
• Certifications — Professional certifications and licenses
• Courses — Completed courses listed on the profile
• Volunteering — Volunteer activities and causes
• Projects — Notable projects listed on the profile
• Languages — Languages spoken by the prospect

Other fields option includes secondary data. Select these data points separately or as an addition to main profile details.

• Publications
• Patents
• Awards
• Recommendations
• Profile activity
• Similar profiles

Tokens you spend

• Main profile details: 1 token per prospect
• Per extra field: 0.2 tokens per prospect

Find phone numbers

Enrich your prospects with direct mobile numbers to reach them across multiple channels.

To start, open your prospect list, click Enrich & AI tools, and select Find phone numbers.

See step-by-step guide on using phone number enrichment.

What it's for

This action adds phone numbers to your prospect profiles so you have complete contact information for email, LinkedIn, and phone outreach.

Initial data required

The prospect's profile must include at least one of these data points. Prospects missing these will be skipped:

• First Name + Last Name + Company domain or name
• First Name + Last Name + Email
• LinkedIn profile URL

What data you get

Direct mobile number — added to the Phone number field.

Tokens you spend

10 tokens per prospect if the phone number is found.

Get company details

This action enriches your prospects with detailed information about their companies.

To start, open your prospect list, click Enrich & AI tools, and select Get company details.

What it's for

Get a full company profile for each prospect so you can determine whether the company matches your ICP.

Review how the company positions itself, its size, funding history, and areas of specialization. See which affiliated and similar companies are linked to it. Use this data for ICP validation and tailoring your offer.

Initial data required

To start enrichment, you need certain data. Each prospect must have at least one of these fields on their profile:

• Company domain
• Company name
• Company LinkedIn URL

If none of these fields are filled, the prospect cannot be enriched.

What data you get

• Company location: Headquarters city, state/region, and country
• Company industry: Primary industry, such as Computer Software or Financial Services
• Company type: Business type, such as Privately Held, Public Company, or Partnership
• Company size: Employee count range, such as 51–200 or 201–500
• Company social followers: Number of followers on the company's LinkedIn page
• Company slogan: Tagline or headline from LinkedIn
• Company about us: Full company description from LinkedIn
• Company Crunchbase URL: Link to the company's Crunchbase profile
• Company LinkedIn URL: Link to the company's LinkedIn page
• Company specialities: Areas the company specializes in, such as SaaS, lead generation, or email marketing
• Similar companies: Companies with a similar industry and size
• Affiliated companies: Subsidiary or parent companies linked to the main company
• Company funding: Funding rounds, amounts, and investors from Crunchbase

Tokens you spend

1 token per prospect for the full set of company data.

Fill out from web

To start, open your prospect list, click Enrich & AI tools, and select Fill out from web.

What it's for

Research prospects based on the publicly available data.

Unlike other tools that return a fixed set of fields, Web Search lets you ask for specific data using a prompt.

Initial data required

Your prompt must reference existing data (at least one column) via enrichment variable.

Here's what you can use as a search context:

• Prospect name
• Company name or domain
• Any previously enriched column

Prospects with empty values in the referenced column will be skipped.

What data you get

Specify the data you want to search for in your prompt. Find events, interviews, or company blog posts, and extract insights from them.

You also control how the found data is processed. For example: a one-sentence summary of a prospect's latest public project, or a prospect's pain point, generated from a public interview.

The enrichment result is saved to a column you create.

Tokens you spend

Depends on the AI model you select, and may vary based on your search prompt. Complex tasks with multiple data variables may charge more.

When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.

Web Search charges tokens for every prospect included, even if no public data is found. Prospects updated with new data through Overwrite also cost tokens.

Clean and edit data

To start, open your prospect list, click Enrich & AI tools, and select Clean and edit data.

What it's for

Use it to clean up imported details or extract the data points you need from already enriched bulk fields.

Clean and edit tool organizes and reformats the data your list already contains, using instructions in your prompt.

Here's what you can use it for:

• Extract specific data from a larger field: get a company name from a website URL, or the last funding round from a company funding field
• Convert one data type into another: get a website URL from a company name
• Clean up data to a usable format: remove extra suffixes or symbols from company and prospect names
• Summarize data from multiple columns: combine work experience and education into a summary

Initial data required

Your prompt must reference at least one existing column with data, added as an enrichment variable.

You can reference any column in the list, including custom fields or columns added by other enrichment tools.

What data you get

The processed and updated data is saved to a separate enrichment column you choose, either a new one or an existing one.

When you save results to a new column, your original data stays in the list.

Tokens you spend

Depends on the AI model you select, but the price is fixed regardless of the prompt.

When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.

Clean and edit charges only for newly generated or updated data.

Find email addresses

To start, open your prospect list, click Enrich & AI tools, and select Get email addresses.

What it's for

This tool finds verified email addresses for prospects in your list through Snov.io's data partners.

Use this enrichment to add contact emails for imported lists, or for prospects collected from LinkedIn who don't have one yet.

Initial data required

The prospect's profile must include at least one of these data points to start enrichment. Prospects missing these will be skipped:

• First Name and Last Name
• Company domain or name
• LinkedIn profile URL

What data you get

Verified business email address: added to the Email field.

Tokens you spend

5 tokens per email found.

Regular email searches in other Finder tools use your plan's credits, and email enrichment uses tokens.