NexTranslate LLC is a global localization and translation company that helps SaaS and digital-first businesses tap into the international arena. They partner with startups and growth-stage companies across industries such as SaaS, AI, digital marketing, and technology in various niches like EdTech and FinTech. While effectively combining AI + human professionalism, NexTranslate LLC delivers high-quality multilingual content in 60+ languages to promote global growth.
Company size: 2-10 employees
Headquarters: Chennai, India
The challenge
Before turning to Snov.io’s lead generation and outreach automation software, we found it difficult to scale our outbound efforts. Our biggest challenge was finding relevant prospects in global markets and running structured email campaigns. Key problems NexTranslate faced were:
- Poor lead quality
- High bounce rates
- Low response rate
- Terribly slow outreach
We needed a more efficient strategy (and a tool to implement it) to tackle these issues so our prospecting and email outreach could scale without compromising deliverability.
Story
The Snov.io platform stood out as an all-in-one digital hub for us to combine email finding, verification, and campaign automation in a single place.
- Supported by Snov.io’s Email Finder, we’ve been able to identify prospects’ emails in minutes (we used to do it manually earlier, and that bare-handed work ate up much more time and human effort). And what I personally like most about this tool is the filtering option: we can filter companies and prospects by industry and location, which is critical for our global outreach.
- As soon as we find emails, we use Snov.io’s Email Verifier to ensure all emails on our list are valid. This practice has helped us reduce bounce rates and improve email deliverability. Now, we can feel much more confident that our cold emails land in the right people’s inboxes.
- After prospecting, we turn to Snov.io’s Email Drip Campaigns, which help us send automated (yet personalized) emails without the need to monitor each step. This turned out to be a truly effective strategy for NexTranslate, as it has literally put our nurturing process on autopilot, dramatically reducing routine work.
“Snov.io made it super-smooth and easy to glide through outbound email lead gen: from prospect discovery to campaign running — and no need to chaotically hop between tools.”
The results
Overall, Snov.io has helped us save a great deal of time on prospecting and outreach management, while still maintaining a steady, well-paced outreach.
- It has reduced our manual effort by 25-30% in prospecting and campaign setup.
- With the platform’s Email Verifier, we’ve got noticeably fewer bounced rates, improving our overall email deliverability.
- Our email reply rates have reached 10% to 12% (this percentage varies by market segment, so I mention the solid average).
Success Metrics
The experience
Since we started using Snov.io, it has naturally become part of our outbound workflow owing to the platform’s ease of use, clean interface, and ability to quickly launch campaigns. It helps us build a more structured and scalable outbound lead-generation process via email, especially when reaching out to different global markets.
