Kateryna Kalnova

Kateryna Kalnova

Chief Editor at Snov.io

Kateryna Kalnova is a chief editor at Snov.io. Her journey in the professional landscape began as a translator, where she honed her linguistic skills and developed a profound understanding of effective communication. Kateryna then seamlessly transitioned into the world of writing and editing. Now her key focus is to bring up-to-date information about all things sales, empowering professionals with the knowledge they need to excel in their roles.

Latest Popular

Create, Personalize, Convert: New AI Buyer Persona Generator & Email Builder Tools

This month, Snov.io launched powerful new AI tools to supercharge your outreach — the AI Ideal Customer Profile Generator and ICP-based Email Builder. Plus, we’ve improved Unibox syncing to keep your inbox clean and focused. Let’s break it down. 👇

We Analyzed 44+M Emails: Here’s What We Learned + Latest Snov.io Updates

From pricing upgrades and bigger recipient limits to new Unibox features and safer LinkedIn outreach—discover what’s new at Snov.io this July!

Work Smarter with Bulk Email Account Editing and Unibox Upgrades!

From bulk email account editing to new Unibox features, learn how to streamline your workflow and stay one step ahead in every conversation.

Who else to read

Tamara Zhostka
Snov.io Editor
Natalie Sydorenko
Content Expert at Snov.io
Yura Krysko
Контент-експерт департаменту Snov.io UA
Maryana Kushnir
Content Expert at Snov.io
Hanna Lebedeva
Content Expert at Snov.io
Helen Holovach
Localization Manager
Lucy Smith
Snov.io Copywriter
Mary Yunevich
Copywriter at GetResponse
Paul Shuteyev
Digital Marketer
Dana Rudenko
Marketing Specialist
Sumeet Anand
Marketing Specialist
Natalie Matiusha
Snov.io Copywriter

Top Sales Tools Every SDR Needs in 2025

Struggling to keep up with your SDR tasks? From AI assistants to lead sourcing and deliverability tools, here’s the ultimate toolkit to help you scale outreach, personalize follow-ups, and close more deals — without the burnout.

From Safe LinkedIn Automation to Smarter Lead Data: Here’s How Snov.io Makes Outreach Easier

From custom LinkedIn proxies to powerful API enrichment and сross-сampaign duplicate check, these new features will help you scale your campaigns and strengthen you lead generation strategy!

Organize, Personalize, Integrate: What’s New in Snov.io

In April, we introduced campaign folders for better organization, renamed Triggers to Conditions for smarter sequences, and added Maildoso integration for expanded sending options. Check out this post to learn more!

Gmail’s Manage Subscriptions Feature: What It Means for Cold Outreach (And How to Stay Ahead)

Gmail’s new Manage Subscriptions feature could make cold outreach harder than ever, unless you adapt. Learn what this update means for your sales and marketing emails, and discover what steps you can take to keep your sender reputation in check.

Common Mistakes Salespeople Make After Getting a Cold Email Reply—And How To Fix Them

Discover the top mistakes salespeople make after getting a response and learn how to keep the conversation moving toward a close.

Microsoft Outlook’s New Email Sender Rules: What B2B Marketers & Bulk Senders Need to Do

Microsoft Outlook will implement new guidelines for bulk email senders. Read our post to learn all the details and get your email account ready!

Your Key to Organized Inbox, Gmail’s Latest Subscription Update, and More: Snov.io Monthly Roundup

Discover how Snov.io’s Unibox can help you streamline communication across accounts, plus get the scoop on Gmail’s latest subscription update and tips to keep your email campaigns engaging.