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Snov.io case study: helping Merch-Auto grow their lead database by 214%

man

Aleksandr Usoltsev

merch auto logo

CEO at Merch-Auto

Merch-Auto is one of the leaders in the development and production of automotive retail merchandising technologies in Russia.

CountryRussia
Organization size7 employees

We managed to collect 35,000+ emails, including elusive leads from companies we could never reach out to before.

Aleksandr Usoltsev

merch auto logo

CEO at Merch-Auto

Merch-Auto is one of the leaders in the development and production of automotive retail merchandising technologies in Russia.

CountryRussia
Organization size7 employees

We work in B2B, which often makes it hard to find the contacts of the decision-makers.

All the tools that could help us with this issue were big-names with a hefty price tag. At the time Merch-Auto were in New York taking part in Starta Accelerator, which is where we first heard about Snov.io.

In 2019 we started using Snov.io to collect emails of our target audience on auto dealer websites. We managed to collect 35,000+ emails, including elusive leads from companies we could never reach out to before and began launching email campaigns.

The quality of the database we built with Snov.io was on par with partner databases we’ve used before.

To keep the lists clean we use Snov.io’s Email Verifier. This helped us raise our deliverability.

feature 2
214%
database growth in 2019
feature 1
82,000+
leads collected

We primarily use Snov.io's Email Finder Chrome extension and Bulk Domain Search to collect leads for all our B2B projects. To keep the lists clean, we use Snov.io’s Email Verifier. This helped us raise our deliverability.

All in all, with Snov.io we expanded our email lead database by 214% in 2019 (from around 10,000 own and 7000 partner leads to over 52,000 leads). The click-through rate for emails sent to leads found with Snov.io is 4.52%, which is on the level with that to partner leads.

As of 2020, we keep growing our Merch-Auto lead database with Snov.io. We’ve just finished exploring new markets and collected 34,880 US-based and 11,738 UK-based email leads. We’ll be building similar databases with Snov.io for my other projects Bachata and Samplomat as well.

Overall, we’re very satisfied with the results and always recommend Snov.io tools to our partners looking for lead generation tools that are easy to set up and use.

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